Leslie Leifer

Vice President, Enterprise Marketing at 1-800-FLOWERS.COM, INC.

Leslie Leifer is a highly experienced eCommerce Technology and Marketing professional, known for her skills in conversion optimization, customer usability, platform development, and SEO operations. She has a passion for website best practices and has successfully implemented several new functionalities, bringing innovation and excellence to various web development projects. Leslie has a wide range of specialties, including ITIL Service Management, Project Management, Business Objects, Market Data Applications, Networking, System Development, Acceptance Testing, Solutions Design, and Consultation.

Leslie is a Six Sigma Black Belt (Trained) and a certified PMP with an exceptional track record in global implementations, outsourcing, and legal negotiations. She has consistently demonstrated her ability to lead teams and negotiate SLAs, achieving successful outcomes in various projects. Leslie's experience in eCommerce is vast, with expertise in Coremetrics, Google Analytics, Website Usability, and Team Building.

Leslie studied at Half Hollow Hills High School East and received a Bachelor's degree in Business from Pennsylvania State University. She has worked with 1-800-FLOWERS.COM, INC., for several years in different capacities, including Vice President of Enterprise Strategy and Business Development, eCommerce and Product Development, Website Marketing, and Production. Additionally, Leslie worked as the Director of Process Improvement and Campaign Marketing and Senior Manager, Project Management Office.

Highlights

Jan 6 · Chain Store Age

Top 10 Women in Tech Chain Store Age's “Top 10 Women in Retail Technology” - Chain Store Age

Experience

Vice President, Enterprise Marketing at 1-800-FLOWERS.COM, INC. (June 2020 - Present)

Vice President, Enterprise Strategy and Business Development at 1-800-FLOWERS.COM, INC. (January 2018 - June 2020); Vice President, eCommerce and Product Development at 1-800-FLOWERS.COM, INC. (July 2014 - December 2017); Vice President of Website Marketing and Production at 1-800-FLOWERS.COM, INC. (June 2010 - July 2014); Director Process Improvement and Campaign Marketing at 1-800-FLOWERS.COM, INC. (April 2008 - June 2010); Senior Manager Project Management Office at 1-800-FLOWERS.COM, INC. (May 2006 - March 2008); Senior Project Manager at Reuters (January 1999 - 2005); Senior Market Data Support Specialist at Reuters (May 1995 - January 1999)