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Leslie Burthey
Senior Vice President Marketing at TeePublic
Leslie Emmons Burthey is a seasoned marketing executive with extensive experience in the e-commerce and digital marketing sectors. She served as VP of Marketing (Go-To-Market Strategy) at GoodRx from 2020 to 2022, where she led product marketing and marketing strategy for new and emerging businesses, focusing on providing affordable healthcare solutions to consumers.2
Career Highlights
Current Role: Leslie is currently serving as the Senior Vice President of Marketing at TeePublic, a position she has held since 2023.2 TeePublic is one of the world's largest marketplaces for independent artists and content creators.
Previous Positions:
- VP, Head of Commerce at WW / WeightWatchers (2022-2023)
- VP of Marketing at FabFitFun (2016-2020)
- VP of Marketing at Winc Wines (2013-2016)
Education and Early Career
Leslie holds an MBA from Stanford Graduate School of Business and earned her undergraduate degree from the Wharton School of the University of Pennsylvania.1 She began her career as an Investment Banking Analyst at Banc of America Securities and gained consumer product experience at Christian Dior and Ralph Lauren.1
Advisory Roles
Leslie is actively involved in several advisory positions:
- Advisor at Ocurate (2021-present)
- Board of Advisors at CommerceNext (2019-present)
- Venture Partner at NextGen Venture Partners (2017-present)
- Advisor for Brand Innovators Innovation Advisory Council2
Expertise and Achievements
Throughout her career, Leslie has demonstrated expertise in:
- Product marketing and growth initiatives
- Digital and offline advertising
- Consumer insights and CRM
- E-commerce strategy and operations
At GoodRx, she managed the marketing team and collaborated with product teams to deliver go-to-market strategies across various channels.2 During her tenure at FabFitFun, she managed a $100M annual media budget and led a team of 45, contributing to building the #1 women's lifestyle brand.2
Leslie Emmons Burthey's LinkedIn username is leslieemmons, as mentioned in the query.
