Lesli Fairweather

Lesli Fairweather is a seasoned marketing professional currently serving as the Senior Marketing Manager for Global Communications at Roots, a Canadian lifestyle brand, since July 2021. Based in Toronto, Ontario, she specializes in integrated marketing execution and has over 15 years of experience in the field, focusing on elevating brands to market leaders.

Professional Experience

• Roots: Senior Marketing Manager (July 2021 - Present)
• Sephora: Senior Marketing Manager (March 2020 - July 2021)
• Shiseido (Canada) Inc.: Brand Manager for NARS Cosmetics, bareMinerals & Buxom (April 2018 - March 2020)
• Pentland Brands: Held various roles including Director of Marketing for North America (Ted Baker & Lacoste Footwear) and National Marketing & PR Manager (Lacoste Footwear Canada) from 2012 to 2017.
• The Jones Group Inc.: Worked as National Marketing Coordinator and Regional Retail Coordinator from 2008 to 2012.

Education

Lesli holds a Bachelor of Commerce in Business Management with a focus on Marketing from Ryerson University (2004-2006) and has completed a Social Media Marketing Certificate from George Brown College (2018).

Skills and Achievements

Lesli is recognized for her creativity and strategic thinking, having received The Creativity Award from Pentland Group in December 2014. She is fluent in both English and French, enhancing her ability to engage diverse audiences.

Her extensive background encompasses managing marketing communications, public relations, social media strategies, and brand leadership across multiple high-profile brands.