University of Toronto Mississauga

CEO, Founder at Kinship Collective

Stockholm, Sweden

Kinship sells interior products that are handwoven from sustainable textiles and designed and sewn in collaboration with women in vulnerable and underserved communities. We are an ethical home interiors brand with a focus on social impact. It is our mission to empower women worldwide through ethical jobs/income creation.

Kinship Collective

CEO, Founder

Technology in education for children in underserved communities worldwide

The Lara Project

Co-Founder

Bemz

Founder, Board Member

Founded Bemz, an ecommerce company which produces custom made home textiles (including covers for IKEA sofas) to sell to customers via the internet worldwide.Led the company to profitability with steady, stable growth and sales of over 7MIL USDSet overall company strategy and goalsManaged day-to-day operations of team, including hiring, business development, product strategy, sales and marketing.Developed and set key KPI's for sales teams and organizationDeveloped pricing models and go-to-market strategyBuilt Bemz brand Voice of the Bemz BrandDeveloped overall marketing strategySet overall product strategy and visionActively involved in business development, fund raising, and partner relationship development.Oversaw technical architecture and development of the Bemz website and Supply Chain ArchitectureHired Key leadership roles within BemzMember of the Bemz Board

CEO & Founder

Responsibility for global partnership managementAssessment of, and recommendation for new business/product opportunitiesEvolution of Product Portfolio Secured “Success Story” CustomersDelivered customer focused Product Marketing PlanAssessed the market opportunity for a mobile gaming communityInitiated partnerships and strategic relationships in mobile communityDeveloped and managed business relationships with key strategic partners worldwideAnalysis of opportunities for new lines of revenueRecommended and implemented new lines of revenuePresented revenue and product plans to VC's and potential funding partnersResearched, and wrote the business plan to define the market opportunity for a software streaming media to/from mobile devices

Spinbox AB, Ellipsus AB, Popwire AB

Business Development at various IT/Telecom Start Ups in Sweden

Determined key partners for Apple's success in Internet marketDeveloped business plans to ensure success (profitability) of Apple/Developer relationshipManaged business relationship with key developer accounts  Completed review/analysis of Internet market opportunity for Apple in Europe

Apple Computer

European Market Manager, Developer Relations

Identification of market development opportunities and creation of marketing programmes within emerging New Media market.Responsible for strategic initiatives & messaging for online/internet publishing & interactive music markets.Development of strategic relationships with key music industry vendors.Responsible for market/ business development within existing Publishing & emerging New Media Markets.Created/implemented strategic and tactical market plansDevelopment of International sales tools and sales programmes for Apple Market managers worldwide.Strategic relationships with key developers worldwide.Product definition and market plan for critical new media/publishing platform product.

Apple Inc.

Evangelist

Established and managed a company specializing in Computer Graphics training and consulting on the Apple Macintosh.	Managed a team of three full-time staff, ten trainers/consultants.Managed the consulting team which implemented microcomputer & desktop publishing systems within major corporate accounts.Negotiated and signed agreements with major U.S. software vendors  for authorizations and sponsorship of training.Developed and implemented marketing strategy which increased 	sales 200% per year during a three year period.Evaluated new business opportunities such as expansion, software development and mergers.Responsible for coordination of advertising and public relations programmes including planning of trade shows/special events.Sold educational and consulting services to the creative sector as well as Fortune 500 accounts.Worked with vendors and distributors to develop an  extended sales support network.Coordinated the writing and production of classroom training materials for inhouse use as well as  for corporate clients.Delivered software, marketing and technical training programmes.

Lesley Pennington

Lesley Pennington