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Lesley Pacheco
Executive - Strategy | Business Marketing | Customer Experience
Lesley Pacheco is a strategic executive with close to two decades of expertise in Commercial Strategy and Marketing.
She has a proven track record of developing and leading Customer Strategy and Experience capabilities, notably facilitating a company's exponential growth from 4 to 10,000 customers.
Proficient in leading cross-functional initiatives within complex organizational structures to enhance revenue strategies, go-to-market approaches, and portfolio offerings with a focus on revenue optimization, market alignment, and customer buying trends.
Known for her ability to build and nurture marketing teams, transforming them into data-driven revenue engines while managing brand positioning, market architecture, and storytelling during business transformations, new customer segments, and acquisitions.
A trailblazer in transitioning companies from process-focused to customer-centric paradigms, driving growth in challenging market conditions.
Served as a key strategic advisor at senior levels, guiding investment decisions for competitive advantage and growth strategies.
Her educational background includes a Bachelor of Science in Marketing and Advertising from Penn State University.
Lesley Pacheco's previous roles include Vice President Customer Experience/Customer Strategy and Marketing, Senior Director of Marketing & Communications, and Director of Marketing & Communications at Crown Castle, along with positions at Sunesys and Band Digital, Inc.