Indiana University - Kelley School of Business

University of Michigan - Stephen M. Ross School of Business

Cass Technical High School

CMO & Advisor | ex-L'Oreal, Revlon, P&G | Brand Builder | P&L Leader |  Beauty, Personal Care, Wellness, Home

Women in Retail Leadership Circle

Member

The Fourth Effect

Executive Member

The North is a pioneering platform from the minds behind the Female Founder Collective, designed to connect female founders with industry-leading experts for invaluable one-on-one mentorship. By offering access to top-tier advisors, The North empowers women entrepreneurs to gain the expertise and support they need to accelerate their business growth.

The NORTH by Female Founder Collective

Strategic Advisor

Leveraging extensive consumer products experience to guide emerging natural products brands towards sustainable growth.  Empowering brands with marketing insights and actionable strategies to drive brand visibility and expansion.

TIG Collective

•Providing executive-level guidance to emerging consumer brands
•Partnering with Founders and CEOs to develop comprehensive marketing strategies to drive significant growth and market penetration
•Fractional CMO, Strategic Advisor, Consultant
•I am available for fractional and interim marketing leadership roles, as well as strategic advisory support, to help brands unlock their full potential and achieve sustained success in a competitive marketplace

Brand Botany

Independent Strategic Marketing Consultant and Advisor B2C Brands

Black to the Lab is a high-growth educational toys DTC startup dedicated to transforming the way young girls engage with STEM. By offering fun and educational cosmetics chemistry kits, we aim to close the gender gap in STEM careers. Our approach bridges the gap between natural interests in beauty and cosmetics and the exciting possibilities of STEM, making it clear that industries like beauty are deeply intertwined with science and technology. This connection sparks curiosity and inspires a lasting interest in STEM through familiar products and concepts.

•Developed a 3-year strategic roadmap and establishing a robust marketing infrastructure to scale growth and ensure sustainable long-term success and market expansion

Black to the Lab

Fractional Chief Marketing Officer

•Reported to the General Manager and served as the Marketing Leader overseeing the brand and business strategy for an $800M portfolio that operated within the Color Cosmetics, Hair Color and Beauty Tools categories 

•Led a team of marketers responsible for P&L development, Annual Brand Planning, Marketing Plans, Portfolio Management, S&OP, and Long-Term strategies to drive sustained business growth

•Collaborated with internal teams, cross-functional partners, and agencies to develop exciting 360 activation plans, encompassing PR, Influencer Marketing, Social Media (TikTok, Meta, Snap, YouTube, Pinterest), Retail Media, TV (Linear, CTV, OTT), and Partnerships, effectively amplifying new product launches and driving quarterly initiatives

•Collaborated with partners to improve the Go-to-Market planning process, facilitating the flawless launch of new products and initiatives, and ensuring enthusiastic retailer support 

•Authored 3-year digital transformation strategy focusing on data enablement, elevating customer experience, and driving omni-channel commerce growth, steering the brand towards a digitally forward market position

•Maintained team morale during Chapter 11 bankruptcy proceedings, demonstrating resilience and strong leadership in navigating challenging financial restructuring while ensuring operational continuity and team stability

Revlon Inc.

Vice President, Brand Marketing

•Oversaw the full P&L and led a dynamic team of marketers in developing go-to-market strategies for Philips Kitchen Appliances (premium cooking appliances), Philips & Saeco Coffee Appliances (high-end fully automatic espresso machines), and Philips Beauty Appliances (female hair removal devices) in the North American market, driving marketing innovation and household penetration

•Collaborated with direct reports, sales, operations, and finance teams to initiate and execute strategic actions that reversed margin declines, successfully steering the Kitchen business unit towards renewed top and bottom-line growth

•Diversified retail channel mix and optimized the Direct-to-Consumer (DTC) strategy, surpassing sales forecasts and driving unprecedented growth in email acquisition

Philips

Head of Marketing, NA Domestic Appliances & Beauty Category Leader

•Launched company as a first-time entrepreneur, building a Shopify e-commerce store from the ground up
•Curated a diverse portfolio of over 600 products in skincare, cosmetics, hair care, wellness, and home by forging partnerships with 30+ indie brands
•Oversaw all aspects of the business, including site design, marketing technology, content development, customer acquisition, retention, CRO, merchandising, P&L, and vendor management
•Leveraged data insights, market trends, and customer feedback to continuously optimize store operations and promotional strategies, driving substantial year-over-year growth in traffic, conversions, average order value (AOV), and net sales

LUVI Beauty & Wellness

Chief Executive Officer, Founder

•Neture aimed to close the digital divide and improve quality of life for up to 20M under-served Americans via affordable internet and a curated gateway to local resources including education, healthcare, housing, and jobs
 
•Reported to founder and CEO and responsible for overall go-to-market strategy and implementation, market research, community partner outreach, and team structure and development

•Founding team selected to participate in the prestigious Points of Light Civic Accelerator Spring 2018 class, an initiative that supports early-stage for-profits and nonprofits, like Neture, in scaling innovative solutions that address critical social problems and promote digital inclusion

•Partnered with Bronx-based nonprofit Nos Quedamos and secured a $450K grant, awarded by the Governor of New York as part of an investment in the revitalization of the South Bronx, to create a rooftop-based wireless network and enhance digital connectivity for the community

Neture, Inc. (Early Stage Startup)

Head of Marketing, Co-Founder

•Directed the strategic planning of national marketing campaigns for Verizon FiOS, with the objective of converting 8 million households into subscribers

•Managed a $200M budget across media, direct marketing, and consumer research, optimizing resource allocation between performance and brand marketing tactics to maximize campaign impact and achieve strategic customer acquisition objectives

•Led large-scale initiatives -- with multi-functional partners, over five agencies, and my 20-person team of marketers -- developing and implementing cohesive omni-channel strategies that accelerated response rates and new subscriber growth across all Direct-to-Consumer (DTC) channels, including e-commerce, retail, call centers, and door-to-door sales

Verizon

Director of Marketing

•Reported to the category Vice President at L’Oréal Paris, managing the profitable growth and strategic direction of multiple skincare franchises including Age Perfect, Collagen, Men Expert, Go Clean, and Ideal

•Drove brand growth by crafting innovative strategies and executing go-to-market plans, achieving executional excellence for new launches and core businesses for L’Oreal Paris Skincare

•Secured endorsement from senior leadership to re-prioritize Age Perfect as a divisional strategic pillar targeting the under-served 50+ female demographic

•Led a cross-functional task-force of Vice Presidents in Sales, Category Management, Shopper Insights, and Creative on a CEO-endorsed corporate initiative, implementing modern merchandising solutions for the skincare category that enhanced the customer retail experience, increased households purchasing, and drove incremental category volume

•Launched new skincare franchise designed to capture younger, entry level skincare consumers while opening up new distribution in the dollar channel

•Played a pivotal role in financial management, including budget control, forecasting, and P&L analysis, to support strategic decision-making and improve business performance.

L'Oréal

Director of Marketing, Beauty and Skincare Packaged Goods

•Managed five agencies in the development and execution of holistic marketing plans for the high-profile launch – P&G’s biggest of the fiscal year –of the new Venus Embrace razor, achieving sales growth and a sizeable increase in dollar share for the Venus brand
•Led Venus's largest digital engagement campaign, effectively targeting and capturing young, point-of-market-entry consumers, marking a pioneering move in the early phase of digital marketing as major CPG companies were still exploring its potential
•Spearheaded the comprehensive restage and relaunch of Braun Hand Blenders in North America, leading to expanded distribution in specialty and department store retailers and enhanced market presence

Procter & Gamble

Brand Management, Braun Household Appliances, Beauty & Personal Care Packaged Goods

Skills: Competitive Analysis · Brand Management · Marketing Management · Strategy · Marketing · Retail Marketing · Brand Strategy · Consumer Products · Brand Development · Customer Insight

Nestle

Brand Management Summer Intern

•Executed Cadillac’s national marketing plan, overseeing the development of creative materials across TV, print, collateral, and digital for various carlines and Cadillac Motorsports, ensuring cohesive brand messaging and impactful market presence

Lesley McIntosh, MBA