Mount Washington College

Newport Jr Sr High School

University of New Hampshire

Agent at eXp Realty of California, Inc  -   DRE 02084750

AccessParks seamlessly blends technology with outdoor adventures, offering reliable Wi-Fi solutions for RV parks and national treasures, transforming spaces into havens for digital nomads and nature enthusiasts alike.

AccessParks

Sales Manager, West Region

Real Estate Services - Assisted buyers and sellers in navigating the real estate market.

Organized and implemented real estate data into an accessible cloud storage system.

Marketing via cold calls and organized network working events.

RealtySource Inc., Brokerage

Real Estate Agent | DRE#02084750

Pismo Coast Village RV Resort

Executive General Manager

Played a key role in the successful opening of a $60 million State-Of-The-Art Resort spanning 19 acres, comprising 197 traditional RV stalls & 49 cottage-style tiny homes for rent. Oversaw all aspects from pre-construction to opening, serving as the liaison between the developer, Port of San Diego, and City of Chula Vista.

Operated Chula Vista RV Resort a 17-acre park with 229 traditional RV stalls from April 2019 to November 2021, while overseeing construction of new Resort. 

Developed a comprehensive group sales plan leveraging my hotel sales experience, targeting corporate groups, LNRs, SMERF and RV segments.  Offered a diverse range of amenities including sites, cottages, food and beverage options, audiovisual services, and curated activities and events to enhance the guest experience and meet the specific needs of each segment.

Developed and executed retail design plans, secured unique vendors, managed budgets and timelines, and received recognition for innovative solutions.

Key Accomplishments:  
*Sun Elite Sales 2022 - Top 20 
*Sun Elite Sales Winner 2021 - Rank #1
*Sun Elite 2020 - Rank #6

Sun Communities | Sun Outdoors

General Manager

As Area General Manager, I oversaw all aspects of operations for four boutique properties by exercising knowledge and experience in all phases of hotel management, human resources, forecast management, revenue management, procurement, A/R, A/P, and oversight of housekeeping, and maintenance. 

Key Accomplishments
Met or Exceeded Property revenue goals.
Supported staff effectively in assigned project-based work
Responsible for providing training and orientation to new employees

Delivered leadership for and oversight of Emerald Desert Resort featuring 5-star amenities you would expect to find in a first-class resort.  Located in the geographic center of the Coachella Valley in Palm Desert, Emerald Desert features 33 picturesque acres, 251 traditional RV stalls, 12 on-site villas for non-RVers, and air-conditioned RV storage units.

Key Accomplishments:
Property of the Year 2012 & 2014 ◦ Competition based on Guest Surveys, Net Profit, Activity Events and Goal Achievement.

Empowered every employee to promptly resolve issues and satisfy guests through the development of an employee operations manual, defining company policies, procedures, and priorities.

Standardized service and operations throughout 6 resorts by developing a Quality Assurance program that spanned all properties.

Oversaw the renovation and design of seven Large Villas into twelve 1-bedroom and studio units.

Developed, and implemented marketing specials, social media campaigns, and event branding. 

Planned & executed Seasonal Calendar of Events targeted to Retirees, developed volunteer groups to assist with the execution of catered dinner service, tour escorts, and craft demonstration.

Extended "Season" by partnering with San Diego radio station KSON to develop "Stay & Play" weekends for Coachella and Stagecoach Music Festivals providing accommodations, meals, transportation, vendor sponsored events, and artist 'Meet n' Greet' experience.

Sunland RV Resorts/Emerald Desert RV Resorts

Morgan owned and operated a chain of resorts in the United States. The company's resorts featured accommodations, RV sites, vacation cottages, restaurants, bars and marinas. 
 
As the Regional Director, I provided the leadership for a staff of 70, responsible for the overall management, sales and service scores for seven resorts and two marinas throughout the Florida Region until they were sold to Sun Communities.   

Key Accomplishments
Resorts exceeded monthly expectations in sales as well as customer service.

Designed & drafted business marketing plan for Boutique Cottage Resorts within parks.  Ordered, supervised delivery, installed hard and soft goods, developed cleaning & maintenance procedures for ninety-, one- and two-bedroom cottages.

Created master retail plan for corporate portfolio encompassing store configurations, standard inventory, brand items, negotiated vendor pricing, established operations standards, and conducted customer service training.

Standardized activities & event programs at each resort to increase ancillary revenues.  Extended "Season" for Fiesta Key RV Resort with a "Park n Play" promotion, park RV on site from Memorial Day Weekend till Labor Day Weekend.

Morgan RV Resorts

Regional Vice President

A full-service marketing and events agency with a single goal - to increase our client’s profits with a creative approach to marketing, advertising, events and public relations.  

Key Accomplishments
Key Clients:  The Oyster House Restaurant, Double R's Fishing & Tour Co., Kirk McFee, Entertainer, Naples Flatbread & Wine Bar, MiraMare Ristorante, City of Naples

Developed website, PR, social media and blog plan for Singer, Actress and Public Speaker Renee Lawless. 
 
*Developed Logo, website, PR, Community Outreach and social media plan for the county project - Gordon River Greenway Naples.

Operated Destination Weddings of Southwest Florida providing intimate beach wedding packages.

Implemented and executed a Farmers Market for the United Methodist Church generating over $10,000 a season (Jan - March).

MadNaples Marketing

Owner

Naples Transportation, Tours & Events is the largest transportation, tour & special events company based in Southwest Florida. NTT is an umbrella LLC that operates six divisions.  As the Director of Sales & Operations, I was responsible for managing the day-to-day operations for all divisions exceeding annual sales of $8 million.

Key Accomplishments
Consistently met personal sales goals of 1.5 million annually. 

Developed, implemented website design, marketing specials, social media campaigns and event branding.

Implemented Standard Operating Procedures, wrote training manuals for all positions.

Increased Customer Service scores - Achieved through mandatory training programs and continuing education.

Developed measurement of effectiveness of training tied to a quarterly bonus plan.

Naples Transportation, Tours & Event Planning

Director of Sales and Operations

A contemporary-style resort located directly along the Gulf Coast of Mexico, The property offers 475 guest rooms. Over 80,000 square feet of customizable indoor and outdoor function space set within the resort's tropical locale.

Key Accomplishments: 
Consistently achieved sales results to be in the Top 3 performance positions.

Repositioned renovated resort in Mid-West territory for an annual goal of 12,000 room nights.

Finished fiscal 2002-2003 year at 107%. 

Redeployed in new territory including the Northeast for an annual goal of 8,000 room nights.

Finished fiscal 2003-2004 and 2004-2005 at 103%. 

Property renovated and transitioned name in 2003.

Naples Grande Hotel/The Registry Resort & Club

National Account Manager

The historic Casa Marina Resort has 311 spacious guest rooms and 11,000 square feet of total meeting space. The Reach Resort features 150 spacious guest rooms and 4,700 square feet of total meeting space. 

Key Accomplishments: 
Met annual sales goal of 1.3 million consistently.

 Increased group business by 68% more than predecessor by aggressively penetrating market.

Casa Marina Resort

Sales Manager

The Pier House Resort an independent waterfront property with 142 rooms and 4,700 sq. ft. of meeting space.
​
Group Sales Manager - June 2000 - February 2001 (9 months)

Consistently achieved annual sales goal of 1 million.

Worked directly with customers to set up site inspections, pre-planning, and set-up, followed through on all details of sold events.

Director of Catering Sales - December 1998 - June 2000 (1 year 7 months)

Coordinated catering functions.

Reiterate in contract all specified details; obtained deposits, hired, scheduled banquet staff to ensure that client's needs were met, room was properly set, meals served according to client specifications.

Increased catering revenue by 20% within first 6 months.

Consistently achieved monthly budgets.

Lesley Marr