Lesley Fleishman

Lesley Fleishman is a prominent Senior Design Director at Vista, where she has been contributing her expertise for over three years. She holds a Bachelor of Fine Arts (BFA) in Communication Design from Washington University in St. Louis and furthered her education with a Master of Design (M.Des.) in Interaction Design from Carnegie Mellon University, graduating in 2009.12

Career Path

Fleishman's career began in packaging design at Estee Lauder, where she transitioned from visual merchandising to industrial design. Her interest in user experience (UX) led her to pursue graduate studies, which she applied at Huge, a digital agency, where she gained significant experience.1

She later took on roles at various companies, including:

• Design Director at OpenSky (now part of Alibaba)
• Group Experience Director at LearnVest/Northwestern Mutual, where she expanded the design team significantly.1

Before joining Vista, she was Vice President of Product Design at Five, focusing on building a New York office for the European-based agency.14

Current Role

At Vista, Fleishman continues to leverage her extensive design background to create impactful user experiences. She emphasizes the importance of ethical considerations in design and aims to produce work that is both useful and enjoyable.13

Fleishman's approach combines creativity with critical thinking, making her a respected figure in the design community.