Lesia Dallimore

Lesia Dallimore is a seasoned marketing professional currently serving as the VP of Brand + Marketing at Oishii, a luxury strawberry brand.12 She is a passionate brand builder, storyteller, and creative strategist with extensive experience in marketing luxury goods.1

Career Highlights

Dallimore has an impressive track record in the marketing industry, having held several key positions at renowned companies:

• VP Brand + Marketing at Oishii (February 2021 - Present)2
• VP Brand at Erewhon (January 2020 - February 2021)
• Brand Strategy & Brand Voice at Left on Friday (September 2017 - January 2021)
• VP Brand at Carbon38 (May 2018 - January 2020)
• Brand Director at Lunya Co. (October 2016 - April 2018)
• Director - Global Brand at lululemon athletica (August 2014 - June 2016)
• Director - Digital Brand Strategy at lululemon athletica (November 2012 - July 2014)

Expertise and Approach

Dallimore's expertise lies in marketing luxury brands, with a focus on the intersection of product and experience.1 Her approach to marketing emphasizes:

• Storytelling and brand mission as key elements in reaching critical mass
• The power of partnerships and creating symbiotic relationships with influencers and other brands
• Developing comprehensive marketing strategies across various channels, including digital platforms

Educational Background

Dallimore holds a BA in Television, Online, and Journalism3, which likely contributes to her storytelling skills and understanding of media landscapes.

At Oishii, Dallimore is responsible for communicating the unique story of their luxury strawberries through marketing strategies.1 Her diverse background in marketing luxury goods, including experiences at lululemon, Lunya, and Erewhon, has equipped her with valuable insights for her current role at Oishii.