Leora Kelman

Leora Kelman is a Partner at Boston Consulting Group (BCG), based in their Brooklyn office.1 She specializes in retail media and has extensive experience in personalization, digital marketing, and media monetization efforts for large-scale retail clients.1

As the North America topic lead for Retail Media at BCG, Leora has authored several research pieces on the subject, including:

• "The $100B Media Opportunity for Retailers"
• "How Retail Media is Reshaping Media"
• "5 Things CPGs want from Retail Media"
• "IAB Retail Media Measurement Guidelines Explainer"
• "How Retail Media Can Top the CMO Agenda"1

Professional Background

Before joining BCG, Leora held diverse roles in different industries:

• General Manager for Arcadia Growth, a social enterprise based in Nairobi, Kenya
• Worked with Acne Studios, a Swedish fashion brand
• Involved with Liberty & Justice, an ethical apparel start-up1

Education

Leora's educational background is impressive:

• JD-MBA from Yale Law School and Stanford Graduate School of Business
• BA in Economics-Philosophy from Columbia University, graduating summa cum laude1

Her unique combination of legal, business, and philosophy education likely contributes to her multifaceted approach to retail media and business strategy.