Leonard Sii

Professional Background

Leonard Sii is a highly accomplished digital and design professional with over 15 years of multidisciplinary experience. He is a passionate designer at heart, driven by a commitment to enhancing customer experiences and constantly seeking to disrupt the status quo within the design industry. Throughout his extensive career, Leonard has developed and implemented result-driven strategies for digital transformation, helping both small and large clients achieve their business goals. His portfolio boasts an impressive range of clients, including notable organizations such as Westpac Group, StGeorge Bank, RAMS, BT Super, and Asgard. He has also collaborated with leading brands such as Event Cinema, Thredbo Resort, Contiki, UTS, Sharp, and LG. By focusing on the unique needs of each client, Leonard has impacted their revenue models and increased user engagement effectively.

Leonard’s extensive experience across various industries has enabled him to maintain a wider perspective on the evolving digital landscape. This broad view has been instrumental in helping him cross-pollinate innovative digital solutions for his clients, ensuring they stay ahead in an ever-competitive market. His expert knowledge combined with a customer-centric approach equips him to provide tailored solutions that truly resonate with target audiences.

Education and Achievements

Leonard's academic qualifications reflect his commitment to the fields of design and communication. He holds a Master’s degree in Design Science from the prestigious University of Sydney. Prior to this, he completed a Bachelor of Communication with a focus on Animation and TV Production at the University of Western Sydney. Further emphasizing his dedication to his craft, Leonard studied at JMC Academy, where he earned an Advanced Diploma in Multimedia Animation and TV Production. This solid educational foundation, spanning multiple facets of design and communication, has undoubtedly equipped him with the necessary skills to excel in his roles.

Leonard’s early education includes completing his High School Certificate with a concentration in Art, Music, and Science at Quakers Hill High School. This diverse range of subjects nurtured his artistic talents and fostered a love for creation, laying the groundwork for his future endeavors.

Professional Experience

In addition to his impressive educational background, Leonard has amassed a wealth of professional experience that has shaped his career. He is the proud owner of Sii Studio Pty. Ltd., a creative agency where he leads innovative design strategies tailored for his clients.

Previously, Leonard served as the Co-Founder and Head of Digital & Design at DAWN – Developing Culturally Diverse Leadership. This role not only allowed him to apply his design skills but also to contribute positively to cultural diversity in leadership roles. Leonard's background in strategy and design at several prestigious organizations, including RAMS, Westpac Group, and St.George Bank, further highlights his expertise in merging strategic insights with cutting-edge design methodologies.

His work as Creative Strategy Digital and Design at eronka showcased Leonard's ability to integrate visual elements with strategic objectives, reinforcing the importance of strong digital presence in the business sector. Leonard also shared his knowledge as a Digital Media Lecturer at SAE Institute and a Digital Lecturer at Qantm College. His tenure in academia reflects his commitment to fostering the next generation of designers, as he imparts his knowledge and insights to aspiring creatives.

Leonard has also held pivotal roles such as Art Director at IMS Pty Ltd, Lead Designer at New Directions Australia, and Management & Retouch at Elite Model Management Australia. These positions allowed him to develop a comprehensive skill set in design and management, further enriching his ability to tackle complex projects with confidence. His experience with Creative Strategy & Online Development at MDMSco and Visual Production at Solo Productions Pty Ltd provides additional layers of expertise in both the digital and creative industries.

In all of his roles, Leonard has consistently demonstrated his ability to drive digital transformation initiatives, deliver exceptional customer experiences, and create impactful design strategies that resonate with diverse customer bases. His collaborative approach ensures that he effectively partners with stakeholders to achieve shared goals and navigate the challenges of the ever-evolving digital landscape.

Achievements

• Over 15 years of experience in multidisciplinary digital and design roles, including leadership and strategy positions.
• Successful collaborations with major clients such as Westpac Group, StGeorge Bank, RAMS, BT Super, and Asgard.
• Proven track record of delivering results-driven strategies that significantly impact revenue models and user engagement.
• Extensive experience in academia, having lectured at SAE Institute and Qantm College, mentoring the next generation of digital media professionals.
• Owner of Sii Studio Pty. Ltd., a creative agency focusing on innovative design solutions.
• Co-Founder and Head of Digital & Design at DAWN, demonstrating a commitment to cultural diversity in leadership.

Questions

• How did Leonard Sii develop his passion for design and customer experience?
• In what ways has Leonard Sii influenced digital transformation strategies for major clients like Westpac Group and StGeorge Bank?
• What innovative digital solutions has Leonard implemented at his agency, Sii Studio Pty. Ltd.?
• How does Leonard Sii's diverse background in various industries inform his design philosophy?
• What key lessons has Leonard learned from his teaching experience at SAE Institute and Qantm College?