University of Michigan

Raffles Institution

Google  -  Nest Strategic Product Partnerships & Business Development; Project Connected Home over IP Marketing Lead

Apple

Business Development & Strategic Partnerships, Services

* Google's business & marketing lead for Matter (fka Project Connected Home over IP)
* Matter (fka Project Connected Home over IP) Marketing & Product Sub-Group lead
* Connectivity Standards Alliance (fka Zigbee Alliance) Marketing Committee

Connectivity Standards Alliance

Matter (fka Project Connected Home over IP) | Marketing & Product Sub-Group Lead

* Nest (& Google Home) Smart Home Products & Services
* Matter (fka Project Connected Home over IP) & Thread/OpenThread
* Nest Renew Clean Energy Program
* Strategic Product Partnerships
* New Business Development

Google

Nest | Strategic Product Partnerships & Business Development Lead

* Works with Nest (developers.nest.com)
* OpenWeave (openweave.io) & OpenThread (openthread.io)
* Strategic Partnerships + Business Development + Technology Evangelist + Developer Relations

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Nest’s mission is to create a home that’s thoughtful - one that takes care of the people inside it and the world around it. The company focuses on simple, beautiful and delightful hardware, software and services. The Nest Learning Thermostat™ and Nest Energy Services keep you comfortable and can help reduce energy consumption. The Nest Protect™ smoke and carbon monoxide alarm helps keep you safe and the Nest Safety Rewards program lets you save money through participating home insurance providers. The Nest Secure™ alarm system, Nest Cam™ security cameras, and Nest Hello™ video doorbell help keep an eye on home from anywhere.

Nest products are sold in 20 countries and have been installed in almost every country in the world. The Nest Learning Thermostat has helped save approximately 22 billion kWh, enough energy to power the planet for one hour. And through the Works with Nest program, third-party products can securely connect with Nest devices to make homes safer, more energy efficient and more aware. More than 30,000 Nest Pros around the world help install Nest products.

Nest

Head of Works with Nest & Strategic Product Partnerships

Product & Partner Marketing for Spark (an open 3D printing software platform & ecosystem), Ember (reference 3D printer), and Autodesk 123D (accompanying showcase 3D design, modeling and printing apps).

Identified and nurtured licensing/branding/technology/content partnerships 
- with OS Vendors, Hardware Manufacturers, Software Developers, Material Scientists, Product Designers (Jewelry, Toys & Games, Electronics), and Education Institutions

Developed and executed Go-To-Market strategies (brand, web, social media, email, content, PR, etc) for a vibrant, multi-million user base across a variety of personal design and creativity apps and communities

Autodesk

Senior Product & Partner Marketing Manager, Autodesk Consumer Group

- Managed a nine-member team to define, develop, market and sell solutions (development kits, reference designs, turnkey OEM products) targeted at the Consumer Electronics market, specifically wearable computing, mobile accessories, consumer and prosumer audio, point-of-sale, health and fitness, toys and games, etc
- Formulated Wearables business plan and assembled a corporate-wide cross-functional team
- Identified the Music Industry as a fast-growing segment for iOS-connected accessories, and defined and rolled out the most comprehensive and proven development and reference design platform for high-quality consumer audio and music accessory products: http://www.cypress.com/go/CY8CKIT-033

Cypress Semiconductor

Senior Product Manager, Consumer Electronics Solutions

Mobile Accessories: MFi (Made for iPod | iPhone | iPad)
- Led a five-member engineering team to capitalize on Apple's MFi program
- Directly responsible for P&L, product management, development and marketing, as well as global business development and sales management
- Defined and rolled out the first ever MFi development platform in the market to accelerate the engineering of iOS-connected accessory products: http://www.cypress.com/go/CY8CKIT-023
- Interfaced with over 120 accessory developers worldwide, along all steps of the value chain – IDHs, CMs, ODMs, OEMs, retail stores, etc
- Main liaison between Cypress and several teams within Apple

Business Line Manager, MFi (Made for iPod | iPhone | iPad)

WirelessUSB, CyFi, RF4CE: Remote Controls
- Projected Remote Controls as an emerging market segment in Consumer Electronics, well positioned with Cypress’s core competencies
- Authored business plan, technical articles and a patent-pending invention – resultant vertical market approach adopted corporate-wide
- Conducted thorough due-diligence on possible acquisition for Cypress – presented proposal to CEO and Executive Staff

Product Manager, Remote Controls

USB, WirelessUSB:
- Successfully marketed WirelessUSB into keyboards and mice at major PC OEMs, unseating Bluetooth to become the de-facto wireless standard
- Spearheaded one of the first Hi-Speed USB design wins into the handset market, catalyzed the formation of the WestBridge business unit

Senior Business Development Engineer

PSoC, USB: Americas (South East), Japan, Korea, South East Asia (ASEAN, ANZ)
- Managed revenue, pricing and supply chain (demand planning, manufacturing, delivery) in those regions
- Analyzed and improved margins while having to carefully balance demand versus supply during Cypress’s longest product allocation period

Product Marketing Engineer

Marketing Communications Intern

C|NET Networks, Asia

Summer Analyst

Ogilvy & Mather

Marketing Intelligence Intern

Singapore Technologies Engineering

Project Management Intern

- Instilled discipline of National Servicemen through regular spot-checks and raids
- Oversaw the ration and logistical needs of the entire Battalion of 1000 soldiers

Leon Tan