Leon Foo

Leon Foo is a prominent figure in Singapore's coffee industry and the Co-Founder & CEO of MORNING, a coffee-tech company.12 He has been in the coffee industry for nearly 14 years and is known for his significant contributions to Singapore's coffee culture.1

Career Highlights

• Founded PPP Coffee (formerly Papa Palheta) in 2009, a coffee roasting and wholesale business3
• Established Chye Seng Huat Hardware, a popular cafe in Singapore, in 20123
• Co-founded MORNING in 2018, initially as an online marketplace for specialty coffee capsules1

MORNING

MORNING is a coffee-tech company that has developed:

• The MORNING Machine: An IoT-enabled coffee capsule machine
• A marketplace for specialty coffee capsules
• An app with built-in recipes for brewing cafe-grade coffee at home3

Under Foo's leadership, MORNING has:

• Sold over 10,000 machines
• Distributed more than 120,000 boxes of capsules worldwide
• Expanded to 40 countries12

Background

Before entering the coffee industry, Foo worked in audit and private equity at KPMG and in equity research.4 He holds a degree from Nanyang Technological University.4

Vision

Foo is passionate about coffee culture and its ability to connect various aspects of life, including design, art, and lifestyles.1 His goal with MORNING is to revolutionize how people enjoy convenient coffee at home on a global scale.2