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Leo Weir
Research Director - BARB, Audience Intelligence UK at Kantar Media
Leo Weir is an accomplished Media Insights Director with a rich background in the market research industry.
He is highly proficient in Media Data Analysis, Market Research, and Management.
Leo holds a 2:1 degree in Geological Sciences from University College London, U. of London, showcasing his strong academic foundation.
With his extensive professional experience, Leo has held key roles in several renowned organizations, including Research Director at Kantar Media.
Previously, he served as the Head of Digital, Media and Technology Research at YouGov, and as Insight Director at Mindshare under Unilever.
Leo also contributed significantly as the Emerging Markets Research Director at Viacom International Media Networks and as a Manager at Accenture Marketing Sciences.
His career journey includes roles such as Commercial Research Manager at Channel 5 Broadcasting Ltd, Senior Media Researcher at Western International Media, Research Manager at Walker Media, and Media Research Analyst at Telegraph Group PLC.
