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Leo Bassam
Founder & CEO at Plutio. Paving the way for anyone to start, run, and grow their business from anywhere 🚀 Facilitating over +$190 million in paid invoices to businesses worldwide 🤌
Leo Bassam is a visionary entrepreneur, brand strategist, and product designer who is currently the Founder and CEO of Plutio, an all-in-one business management platform.1 He also serves as the Head of Brand at ClickUp, where he leads the company's brand strategy and oversees the development of its visual identity and marketing initiatives.12
Career Highlights
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Founder and CEO of Plutio (2015 - Present): Bassam pioneered the development of Plutio, which is now trusted by thousands of entrepreneurs and SMBs worldwide.1
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Head of Brand at ClickUp (2023 - Present): In this role, he is responsible for elevating ClickUp's brand presence in the productivity software space.1
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Founder and CEO of Loai Design Studio (2008 - 2018): Led a successful design agency, growing it to a team of 12 professionals.1
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Wix Design Partner (2009 - 2018): Collaborated with Wix.com to create custom website designs for clients.1
Education
Bassam holds a Bachelor's degree in Digital Media Design from the University of Brighton, as well as a Creative Communication and Web Design Diploma from the same institution.3
Entrepreneurial Journey
Bassam launched Plutio through AppSumo in 2017, which was a significant success, selling approximately 5,000 units and generating around $250,000.4 This launch allowed him to focus full-time on Plutio and leave his other jobs.4
Expertise
Leo Bassam is known for his skills in:
- Brand strategy and development
- Product design and user experience
- Digital marketing and growth hacking
- Entrepreneurship and business management
- Productivity and collaboration software1
His vision and leadership continue to shape the future of work and business management tools, as evidenced by Plutio's growth and his ongoing role in shaping ClickUp's brand strategy.12
