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Lenora Rand
I help organizations and individuals uncover and express their meaning - why they're on this planet and why it matters.
Lenora Rand is the Co-Founder of SmallGood, LTD., a branding and marketing consultancy she started with Mylene Pollock in 2017.12 As a creative director and writer, Lenora brings extensive experience from working with Fortune 100 and 500 brands across various media platforms, including shopper, digital, social, and traditional channels.1
Professional Background
Lenora's expertise lies in understanding people, crafting compelling narratives, and building brands.1 She is dedicated to helping organizations become more meaningful to their key stakeholders, encouraging them to buy, donate, and advocate.3 Her approach combines creativity with strategic thinking to develop impactful marketing solutions.
SmallGood's Mission
SmallGood was founded with the goal of using Lenora and Mylene's experience to benefit smaller, lesser-known businesses and nonprofits, particularly those with missions focused on creating positive impacts.2 The company embraces a distributed model, allowing for flexibility and efficiency in serving clients.2
Personal Interests
Outside of her professional work, Lenora is passionate about continuous learning and personal development. She engages in various activities, including:
- Blogging
- Coaching
- Songwriting
- Leading personal development workshops1
Leadership Philosophy
As a co-founder of SmallGood, Lenora is committed to mentoring women and promoting diversity in the advertising industry.1 She and her partner are proud to be part of the 1% of agencies in the United States run by women, and they actively work to support and elevate underrepresented voices in the field.1
