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Lena Raschke
Senior PR Manager bei Deutsche Telekom
Professional Background
Lena Raschke is a dedicated communications professional with extensive experience in public relations and corporate communications, particularly within the telecommunications sector. Currently serving as the Press Spokesperson for both @telekomnetz and @deutschetelekom, Lena plays a vital role in promoting the robust expansion of telecommunication networks, emphasizing the importance of the #netzausbau (network expansion) initiatives and the development of Gigabit Regions within Germany. Her expertise in strategic communication ensures that Deutsche Telekom’s commitments to innovation and quality service reach a wide audience, positioning the company as a leader in the telecommunications industry.
Lena’s career journey has taken her through various pivotal roles at Deutsche Telekom, one of the largest telecommunications providers in Europe. She previously held the position of Senior PR Manager, where she was instrumental in crafting communication strategies that effectively conveyed the company's vision and facilitated positive media relations. Her experience also includes her vital work as the PR Manager for Corporate Profiling, where she developed and implemented strategic initiatives that enhanced the company’s public image in a competitive market.
Before her ascent in the corporate communications field, Lena began her career in Corporate Press at Deutsche Telekom, honing her skills in media relations and corporate communication strategies. Her progressive journey through these roles has equipped her with a comprehensive understanding of the industry and the necessary expertise to handle communication in a fast-paced and ever-evolving environment.
Education and Achievements
Lena Raschke’s academic background lays a strong foundation for her successful career in PR and corporate communication. She pursued her studies in Business Administration (BWL) with a focus on Marketing and Financing at the prestigious University of Münster. This educational background has allowed her to blend her knowledge of business operations with marketing strategies effectively, giving her a unique edge in transitionary and communication roles.
In addition to her degree from the University of Münster, Lena further expanded her qualifications by studying Public Relations and Communication at the Macromedia Hochschule für Medien und Kommunikation. This specialized education has been pivotal in shaping her approach to media strategies and public engagement, allowing her to develop significant expertise in cultivating public perception and media relationships.
Achievements
Throughout her dynamic career, Lena Raschke has made remarkable strides in elevating the visibility and reputation of Deutsche Telekom. By focusing on key themes such as network expansion, digital innovation, and customer engagement, she has fostered greater public awareness of the company's vital services.
Lena is particularly known for her effective management of communications surrounding the #GigabitRegion initiative, where her strategic communication efforts have significantly contributed to promoting the build-out of high-speed Internet access across urban and rural areas in Germany. This critical project reflects her commitment to enhancing digital connectivity, which is an essential service in today’s information-driven economy.
With her blend of formal education, hands-on experience, and a deep understanding of public relations, Lena continues to contribute significantly to the field, ensuring that Deutsche Telekom remains at the forefront of both technological advancement and comprehensive public engagement.
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