Lena Khouri

Lena Khouri is a storyteller, producer, and cultural curator based in Los Angeles with a diverse background in the entertainment and advertising industries.

She began her career at Creative Artists Agency and later transitioned to Deutsch, where she developed a passion for brand management and account management.

Inspired by personal tragedies, Lena launched Deutsch Good, the agency's philanthropic arm, leading social good initiatives and purpose-driven campaigns recognized in Digiday, Fortune Magazine, and Playa Vista Direct.

Lena's achievements include participation in the Young Account Executive Academy at the Cannes Lions International Festival of Creativity.

She ventured into tech entrepreneurship by creating CURIO, a tech marketplace, and gained media recognition through outlets like The Hollywood Reporter, LA Business Journal, and LA Fashion Magazine.

Afterward, Lena delved into freelancing and consulting for various brands, notably in the entertainment marketing division of Wheelhouse.

Driven by the need for cultural representation, Lena founded Between East, an entertainment company celebrating Middle Eastern & North African art, music, and culture.

She holds a Bachelor of Arts (B.A.) in Business Management from Cal State Fullerton, College of Business and Economics.