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Leighton Welch
CTO & Co-Founder @ Tracer
Leighton Welch is the Chief Technology Officer and Co-Founder of Tracer, a data intelligence platform that provides transparency into business performance.23 He graduated from Harvard University in 2013 with a degree in Computer Science and Economics.2
Welch has a diverse background in technology and engineering. His career began at SocialCode in 2014, where he worked as a Data Engineer and later as Director of Consumer Insights.12 In 2015, he joined VaynerMedia as Director of Engineering and was later promoted to Vice President of Engineering in May 2017.1
In 2018, Welch became the CTO at Tracer, where he currently works.14 Throughout his career, he has been pioneering in the ad tech ecosystem, including running the first ever Snapchat Ad and consulting on commercial APIs for major platforms.2
Welch has worked with Jeff Nicholson, another key figure at Tracer, across three companies, providing economies of scale through technology.2 His expertise lies in managing complex data to derive meaningful business insights, which aligns with Tracer's mission to turn data into decisions for both technical and non-technical teams.2
