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Leigh Cassidy
Global Events & Partnerships Manager at CarGurus
Professional Background
Leigh Cassidy is a seasoned marketing and communications professional with a robust background in driving brand awareness, maximizing revenue, and fostering effective communication with customers. With extensive experience in diverse marketing roles, Leigh has developed a deep expertise in leveraging various platforms and strategies to enhance public relations and client management. Her career is marked by a series of notable positions that highlight her skill set and dedication to her craft.
Leigh began her professional journey as a Promotions Assistant at WGBH, where she honed her skills in marketing and communications by working on a variety of promotional campaigns that elevated the brand's visibility and influence. She quickly transitioned into more senior roles, demonstrating her ability to lead marketing initiatives successfully.
After her time at WGBH, Leigh took on the role of Executive Search Support Specialist at The Bridgespan Group, where she provided vital support in talent acquisition efforts. This experience added depth to her understanding of organizational communication and client interaction within a highly competitive industry.
Leigh’s passion for international marketing saw her advance to UPPAbaby, where she served in the capacity of International Marketing, Communications & Sales. Here, she played a pivotal role in promoting the brand’s products globally, ensuring that communications were tailored to resonant cultural contexts. Her ability to strategize and amplify international market presence solidified her reputation as a dynamic marketer.
Continuing her ascent in the marketing landscape, Leigh transitioned to Chef Nightly as a Marketing Manager, where her role revolved around curating customer experiences and driving brand loyalty through innovative marketing strategies. This position further enriched her capabilities in both consumer-facing and business operations.
Leigh’s career at CarGurus, one of the leading online automotive marketplaces, exemplified her ascent in the industry. She occupied several significant roles from International B2B Marketing Associate to Global Events & Partnerships Marketing Manager. During her tenure, Leigh was instrumental in developing and executing comprehensive marketing strategies that increased brand visibility and engagement. Her multifaceted approach to managing marketing campaigns, event partnerships, and client relationships was essential in positioning CarGurus as a leader in the market.
Education and Achievements
Leigh Cassidy holds a Bachelor of Arts degree in History and Communication from the University of Massachusetts, Amherst, where she cultivated her deep understanding of narrative and messaging, which would later influence her marketing strategies. This academic background equipped her with critical thinking and communication skills that are essential in the marketing realm.
Her education at the prestigious University of Massachusetts provided her with a strong foundation that she has built upon throughout her career. The historical insights and communication theories learned during her studies have allowed Leigh to create compelling narratives and drive effective marketing campaigns that resonate with diverse audiences.
Achievements
Leigh Cassidy's professional journey is marked by numerous achievements that reflect her dedication and proficiency in the field of marketing and communications. Some highlights of her accomplishments include:
- Successfully managing various high-profile marketing campaigns at CarGurus that led to increased brand recognition and customer engagement.
- Developing and implementing a strategic global partnerships plan that significantly contributed to the company’s revenue growth during her tenure.
- Leading the company’s B2B marketing efforts to expand international reach, enhancing brand perception and market share in competitive landscapes.
- Crafting innovative client communications strategies that improved customer satisfaction and loyalty across multiple platforms.
Leigh Cassidy's career illustrates a consistent trajectory of professional growth and development within the marketing and communications field. Her ability to manage complex marketing initiatives, coupled with her commitment to fostering strong client relationships, makes her a valuable asset within any organization. Leigh’s passion for marketing, supported by her solid foundation in communication, continues to drive her success in creating impactful marketing strategies that resonate in today's fast-paced, ever-evolving marketplace.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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