Leigh Anne Varney

Leigh Anne Varney is the founder and principal of Varney Business Communication (VBC), a boutique public relations firm based in San Francisco, California. With over 25 years of experience in the field, Varney has a robust background in high technology public relations, having worked both agency-side and in-house for notable companies such as Oracle Corporation.13

Professional Background

• Experience: Leigh Anne Varney has been active in the public relations industry since 1985, focusing on technology and communications. Her extensive experience includes developing strategic PR programs tailored to various clients, particularly in the consumer and business technology sectors.13
• Varney Business Communication: Founded in 2000, VBC has established itself as a significant player in the PR landscape, assisting numerous startups and established companies in Silicon Valley. The firm is known for its customized communications strategies that effectively engage target audiences across diverse media platforms.14

Philosophy and Approach

Varney emphasizes the importance of building personal relationships with clients and media representatives. She believes that effective public relations is about storytelling and connecting with audiences through various channels, including traditional media, blogs, podcasts, and emerging platforms.1

In her role at VBC, Leigh Anne Varney collaborates with a skilled team to synthesize technological innovations with business strategies, ensuring that clients can navigate the complexities of modern communication effectively.1

For more information about her professional journey and insights, you can connect with her on LinkedIn under the username leighannevarney.2