Leif Holtzman

Leif Holtzman is a strategic and analytical marketing professional with extensive experience working for major consumer brands and advertising agencies. He currently serves as the Head of Strategy at The Grist, a position he has held since December 2017.1

Professional Background

Holtzman's career spans various roles in marketing strategy and analytics:

Current Positions::

• Head of Strategy at The Grist (December 2017 - Present)
• Marketing Strategy & Analytics Consultant at Leif Holtzman LLC (July 2016 - Present)

Previous Experience::

• Head of Marketing at TekDoc Solutions (January 2014 - May 2017)
• Business Strategy Manager at Arnold Worldwide (August 2012 - January 2014)
• MBA Intern in Global Customer Marketing at Facebook (June 2011 - September 2011)
• Manager of Emerging Businesses at BuyerZone.com (March 2008 - August 2010)
• Senior Analyst in Strategy & Analysis at Digitas (September 2005 - March 2008)

Education

Holtzman has a strong educational background from prestigious institutions:

• MBA from Stanford University Graduate School of Business (2010 - 2012)
• AB in Psychology & Economics from Harvard University (2001 - 2005)

Expertise

At The Grist, Holtzman leads market research initiatives, quantitative analyses, and brand strategy development for the company's clients.1 His consulting work through Leif Holtzman LLC focuses on providing fractional strategy and analytics support to challenger brands, aiming to deliver measurable improvements in their marketing initiatives.1

Holtzman's expertise lies in integrating research, data analysis, and marketing strategy to drive pivotal campaigns and initiatives for both large consumer brands and startups.1 His diverse experience allows him to bring a unique perspective to his current roles, combining strategic thinking with analytical rigor.