Leif Frey

Ex-Founder/CEO of FREY (acquired) | Forbes 30 Under 30 | Y Combinator | Stanford GSB

Leif Frey is an entrepreneur and business leader with a diverse background in consumer products and brand development. He is currently a Partner at Pathfinder Brands, a company based in Palo Alto, California.3 4

Career Highlights

Leif Frey is best known as the co-founder and former CEO of FREY, a modern lifestyle brand focused on revolutionizing the clothing care industry.1 He and his brother Erin Frey started FREY after identifying a gap in the market for high-quality laundry products while in college.1

FREY's Journey::

Started with a Kickstarter campaign
Initially operated from their basement
Evolved into a full clothing care line
Focused on premium, environmentally-friendly products
Implemented a subscription-based model

Entrepreneurial Approach

Leif's entrepreneurial journey with FREY demonstrates several key aspects of his business philosophy:

Innovation in stagnant markets: He saw an opportunity to disrupt the laundry detergent market with better products.1
Customer-centric approach: Leif emphasizes the importance of continually talking to customers and getting feedback.1
Sustainability focus: FREY products use formulations that are safer for the environment.2
Social responsibility: The company created a "Wash for Wash" program to help those in need.2

Current Role

As a Partner at Pathfinder Brands, Leif's expertise lies in strategic collaboration with diverse brands and businesses, addressing complex issues at a high level.3 His experience spans multiple companies, including Broya and Earth Breeze.4

Skills and Approach

Leif Frey is known for:

Strategic thinking and problem-solving
Brand development and marketing
Product innovation
Customer-focused business strategies
Sustainability and social responsibility initiatives

Leif's journey from a college student with an idea to a successful entrepreneur and now a partner at Pathfinder Brands showcases his ability to identify market opportunities, build innovative products, and grow businesses in competitive industries.