Leif Baradoy

Leif Baradoy is the CEO and co-founder of Giftbit, a company he established in 2011. Giftbit specializes in digital rewards and payout fulfillment, providing businesses with a platform to send gift cards and prepaid cards efficiently. Under his leadership, Giftbit has grown to become a key player in the digital rewards industry, offering innovative solutions that enhance the way companies incentivize and engage their customers and employees.

Background and Career

Leif Baradoy has over two decades of experience in technology and strategic planning. Before founding Giftbit, he co-founded OR Advantage Inc. in 2004 and served in various roles, including as a Business Analyst at Schneider Electric and the CEO of Lightrail from 2016 to 2020. His educational background includes a Master's degree from the University of Victoria, focusing on English Literature and Cultural, Social, and Political Thought.25

Vision for Giftbit

Baradoy emphasizes the importance of transparency and efficiency in the rewards industry. He believes that digital gift cards can simplify transactions and enhance customer relationships by providing immediate value to recipients. His vision includes leveraging new payment technologies to streamline the delivery of rewards globally.14

Personal Interests

In addition to his professional endeavors, Leif Baradoy is passionate about athletics; he is a former professional triathlete and has served as captain of Team Canada at international competitions. He enjoys trail running and balances his career with family life, raising children alongside his business commitments.35

Leif Baradoy’s leadership at Giftbit reflects a commitment to innovation in digital transactions, aiming to make reward programs more accessible and effective for businesses worldwide.