Simon Fraser University

Producer I Steamclock Software

Madeo

Senior Project Manager

Project Manager

In a lean team of 18, I’ve had the pleasure and the neat opportunity of being the solo PM in all things project + product management in the realm of mobile app design & development.

I'd like to describe my role as a hybrid between project and product management. As the Producer, I acted as the air traffic controller for our fast-paced team, enabling us to deliver the level of quality and trustworthiness that our clients have come to expect. I was a key advocate for mobile products by providing input in product strategy, overseeing the touch points where we engage with our clients and gathering continuous feedback to help avoid any gaps or friction. This role felt like the check and the balance: are we doing what we said we'd do to deliver value to our clients, and are we listening to what our clients and their users think we ought to do?

Steamclock Software

Producer

At GMD we help our clients #GetMoreDone. We support the marketing goals of small businesses to global enterprises alike, by combining creative strategy + media + deep audience data.

By incorporating two aspects, project management + digital marketing, my day-to-day varied. From joining sales calls as the technical asset to assisting in the curation of the creative aspect, this role allowed me to freely find solutions-oriented avenues in order to "get more done".

My role was quite new to GMD, which gave me the opportunity to find gaps in places that needed project support. As there are many markets funnelling into the head Vancouver location, my main responsibility was to ensure the logistics of all marketing campaigns coming from one market were clear and smooth and set these campaigns up for success. Building that communication gap between the creative digital team and the sales representatives ensures that knowledge is being transferred, projects are being monitored/reported, and lastly, keeping our clients happy. 

Some tasks included: 
- Devising Marketing Strategies for SMB's and Enterprise-level clients
- Managing digital accounts with monthly spends exceeding $60k 
- Communicating closely with each facet of our digital team (Social Advertising, SEO, SEM, Web Development, etc.)
- Creating project plans and schedules with the Digital team. 
- Attending sales calls with reps as the PM to ensure risks are being called out and scope is being gathered in a clear and succinct fashion. 
- Reporting monthly on our ongoing campaigns
- Optimizing campaigns and offering recommendations for improvements
- Researching new product offerings for each client and helping the business development team with product strategies.

Glacier Media Digital

Digital Project Coordinator

RMS is a start-up venture capitalist firm located in the heart of Yaletown. This firm focuses on the growth of conscious brands - brands with hearts that are seen as "different"! It acquires and grows several local and international businesses. 

My role in this company was to help flush out and plan the marketing strategies for the various businesses. Ranging from an early-bird technology app to a plant-based consumer health product, I was able to curate, strategize, and help build the brand voice of each product. This work included logo design, overall branding production, social media management, etc. 

Managing the brand voices of more than 4 businesses allowed me to wear many hats. Within the two years, my role evolved into product management, event planning, operations management and wholesale logistics. I had the unique opportunity to learn about keeping the financials of 1 CBG business healthy, planned several local events, and oversaw many social media campaigns. By the end of this role, I levelled up my skills in product photography, graphic design, and branding. 

Some notable moments were: 
- Collaborating and managing the website redesign and brand style guide for our business endeavours.
- Levelling up on my event planning by organizing the annual local event called the Health Crawl as a key sponsor.
- Building and maintaining our partnership with local businesses such as Zenden Meditation in Gastown 
- Closing partnerships with Float House Vancouver and OneLove Float Calgary for our Zend drink. 
- Designing our social media presence through Instagram and Facebook paid ads

RESILIENT MANAGEMENT SERVICES LIMITED

Marketing Operations Coordinator

I was able to grow my position at KWF from being a front-desk administrator to a marketing associate over the two years. 

Some of my tasks included:
- Built, iterated and managed a system for Accounts Receivable for the Service Department on Microsoft Excel and Dealersocket.
- Coordinated Service Department's shop capacity and customer appointments 
- Curated service-related marketing programs (ex. Key West Ford Rewards Program) 
- Designed and launched local print advertisements and website banners  
- Collaborated with the marketing team to help organize local events such as the Summer Car-free day. 
- Managed our paid search campaign and social media accounts. 
- Handled outbound customer care calls and follow-ups via Dealersocket/Dealertrack 
- Led an effort to simplify the technician-tracking process into multiple Excel spreadsheets via data collection
- Assisted in creating new systems to keep service-related information up to date (ex. Loaner Program & Online Service Appointment Program)

Leia Kim