Lee White

Lee White is the Managing Director and Sales Manager of Cubbies, a personalized children's toy company. Professional Background:

• Founded Cubbies from his apartment in Canada
• Specializes in creating personalized stuffed animal teddies
• Started the business focusing initially on B2B sales, with a long-term goal of B2C expansion1

Business Approach::

• Bootstrapped the company with no initial marketing funding
• Grew the brand by targeting US distributors and using direct marketing on Facebook
• Aims to create unique products with a clear unique selling proposition (USP)1

Career Details::

• Located in Lytham Saint Annes, Great Britain
• Educational background includes studying Math and English at St. Georges High (1993-1998)3

Professional Specialties::

• Managing an online business
• Designing plush toys
• Creating and developing new product ideas2

Current Business Goals::

• Exploring potential brand licensing opportunities
• Expanding Google search terms and advertising reach
• Continuing to develop the Cubbies brand with the vision of putting smiles on children's faces1