Lee Smith

Lee Smith is the President and CEO of Persuasive Brands and i-Decide, Inc., based in Hilton Head Island, South Carolina.1 He has over 30 years of experience in technology, marketing, information, and advertising industries.1 Lee holds an MBA in marketing and finance from Carnegie Mellon University's Tepper Business School and a Bachelor of Science in Computer Science from The Pennsylvania State University.1

Career Highlights

• Current Role: President and CEO at Persuasive Brands and i-Decide, Inc. since October 20051
• Previous Positions:
  • President, COO & Acting CEO at InsightExpress (1999-2005)1
  • Vice President, Marketing and Business Development at NFO Interactive (1997-1999)1
  • Management Executive at Dun & Bradstreet (1993-1997)1
  • Senior Systems Developer at Unisys (1986-1991)1

Expertise

Lee specializes in marketing, particularly in the online environment. He focuses on:

• Defining and positioning brands
• Creating awareness
• Establishing trust
• Driving trial and sales
• Search engine marketing
• Online advertising
• Market research
• Custom website development1

Lee has been recognized for his innovative ideas and business practices, having been awarded four U.S. patents.1