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Lee Slutes
Computational Social Scientist
Professional Background
Lee Slutes is a highly successful marketing analytics leader and a client-focused strategist with a vast array of consulting and client-side experience. His extensive career positions him at the forefront of marketing analytics, allowing him to develop and implement innovative solutions that draw on advanced predictive and descriptive models. He specializes in areas such as Custom Market Research, Direct Marketing, Digital Marketing, Advertising, Brand Effectiveness, and Marketing ROI. With his deep understanding of analytical methodologies, Lee is able to deliver differentiated customer insights that empower marketing leaders to make strategic, analytically driven decisions.
With extensive P&L responsibility and notable business development experience, Lee Slutes has created, trained, and managed analytics business units of various sizes, ensuring the effective delivery of advanced analytics solutions across different industries. He has honed a wealth of hands-on professional experience in predictive statistical modeling, econometrics, forecasting, data mining, machine learning, and advanced analytics, making him an authority in his field.
Throughout his career, Lee has held senior leadership positions and consulted on the development and implementation of analytic solutions for a diverse range of industries, including Pharma, Healthcare, Media & Advertising, Specialty Retail, Automotive, Financial Services, and Travel and Hospitality. His versatility and expertise allow him to adapt strategies that cater to the unique challenges of each sector, demonstrating an exceptional capacity for analytical problem-solving.
Education and Achievements
Lee's academic background is distinguished and extensive, underpinned by his studies in Applied Mathematics and Systems Engineering, providing a solid foundation for his career in marketing analytics. He earned his Master's degree in Applied Mathematics from The Johns Hopkins University, an institution renowned for its rigorous quantitative programs. Further enhancing his technical competencies, he holds a Master's in Systems Engineering from the University of Virginia, where he acquired skills in system optimization and decision analysis.
In addition to his master's degrees, Lee boasts a B.S. in Psychology from Virginia Polytechnic Institute and State University, enriching his understanding of consumer behavior and decision-making processes. Notably, he also pursued a PhD in Econometrics and Quantitative Economics at The George Washington University, where his research likely focused on advanced economic modeling techniques and statistical inference.
Throughout his education, Lee cultivated a deep analytical mindset that complements his professional experience, enabling him to integrate complex statistical theories into practical marketing strategies. This impressive academic background has been a key contributor to his successful career trajectory.
Professional Experience
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Independent Consultant at Self-employed: In his current role as an independent consultant, Lee leverages his rich background in marketing analytics to offer tailored consulting services to various organizations, helping them navigate the complexities of data-driven marketing decisions.
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VP, Advanced Analytics & Marketing Science at Phoenix Marketing International: Previously, he served as the Vice President of Advanced Analytics & Marketing Science, where he led initiatives to enhance the company's analytical capabilities and broaden their market research offerings.
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VP, Principal Data Scientist at Digitas Health: At Digitas Health, he held the position of Vice President and Principal Data Scientist. His role involved applying advanced data science techniques to improve health marketing strategies, ultimately contributing to better healthcare outcomes through data-driven insights.
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Principal Owner at Advanced Analytic Strategies and Insights: As the Principal Owner, Lee successfully guided the company in delivering advanced analytic strategies, becoming a sought-after partner for businesses aiming to harness the power of data analytics.
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VP, Marketing and Data Science at Escalent: In his tenure at Escalent, Lee served as Vice President of Marketing and Data Science, where he played a pivotal role in integrating marketing strategies with robust data analytics solutions, thereby enhancing the company's marketing effectiveness.
Achievements
Lee Slutes's notable achievements reflect his unwavering commitment to advancing the field of marketing analytics. Throughout his career, he has:
- Developed and implemented innovative predictive and descriptive modeling solutions that have significantly improved marketing ROI for numerous clients.
- Trained and managed teams of analytics professionals, fostering a culture of excellence and continuous learning in data analytics.
- Successfully advised on various industry projects, resulting in measurable improvements in brand effectiveness and consumer engagement.
- Created industry-leading analytics methodologies that have set the standard for competitor analysis within the marketing sector.
- Leveraged his strong understanding of econometrics and quantitative economics to influence key business decisions across multiple sectors, from Pharma to Automotive.
In conclusion, Lee Slutes exemplifies a blend of academic excellence, remarkable industry experience, and an unwavering drive for continuous improvement in marketing analytics. His ability to transform data into actionable insights has made him a trusted leader in the field. With a commitment to innovation and analytical rigor, Lee continues to influence the marketing landscape significantly, helping businesses harness the potential of data-driven strategies to achieve their objectives.