Lee Rowley

Lee Rowley, also known as "The Copybrander," is a seasoned copywriter and marketing professional with over 14 years of experience in the industry.12 He is the Marketing Director at The Copybrander, a company that specializes in creating compelling marketing copy that both generates sales and strengthens brands.4

Professional Background

Lee Rowley has established himself as an expert in crafting marketing messages that resonate with consumers. His approach focuses on creating sincere and authentic content that stands out in a crowded marketplace.1 He emphasizes the importance of understanding the buyer's mental landscape, resonance points, and the unique selling propositions of products or services.

Services and Expertise

As The Copybrander, Lee offers a range of services including:

• Copywriting for various marketing assets
• Ad copy creation
• Email sequence writing
• Landing page and sales page development
• Script writing and supervision for video ad shoots
• Top-of-funnel ads for streaming media
• User-generated content (UGC)-like ads for social media

His expertise extends to digital marketing, social media marketing, marketing strategy, and brand consulting.2

Achievements and Approach

Lee claims that his campaigns have helped produce over $734 million in sales and recurring revenue for clients.1 His unique approach, which he calls finding the "Point of Concurrency," involves aligning marketing messages with:

1. The buyer's current thoughts and feelings
2. The product's unique benefits
3. The brand's trust factor and story

Recent Developments

As of August 12, 2024, Lee expressed a commitment to crafting transparent and ethical marketing and sales copy for businesses that prioritize their customers.3 He has also founded CopyBrand University, an online platform designed to help others develop persuasive content.5

Lee Rowley's approach to copywriting and branding aims to create marketing messages that not only drive sales but also build genuine connections with consumers, setting him apart in the field of marketing and copywriting.