Lee Odden is a B2B marketing expert who has spent over two decades in the digital marketing industry. He studied psychology, business, and sociology at St. Cloud State University. He started his career in web development and online marketing in the late 1990s. After which, he worked on custom web development and online marketing projects for different companies like Toro, Supervalu, and the U.S. Veteran's Administration. He then decided to join a start-up PR agency, Misukanis & Rodgers, where he introduced a service called TopRank to help increase the agency's online presence. The service became the company known as TopRank Marketing, and since then, Lee has been the CEO. Lee Odden has a wealth of expertise in content marketing, influencer marketing, social media marketing, and SEO. He authored a book entitled "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" and has blogged more than 1.4 million words on marketing. Lee has also delivered over 200 presentations, keynotes, and workshops all over the world. Lee Odden is an excellent public speaker and has spoken in major cities all over the world.