Lee Geeker

Lee Geeker is a Web Analytics Expert and Marketing Strategist with over 20 years of experience, specializing in digital media, web analytics, mobile analytics, advertising/media strategy, and social media measurement.

Lee is known for his expertise in marrying various data sets to develop actionable recommendations for executive leadership, identifying market trends, and impacting long-term growth and brand strategy in a multi-platform environment.

With a background in MBA with a focus on Marketing and International Business from Georgia Tech, a BA in Economics from the University of Virginia, and additional studies at École de Management Lyon, Lee has a strong educational foundation to support his vast experience.

Throughout his career, Lee Geeker has held key positions at renowned organizations including Adobe, Turner Sports, Turner Entertainment, Walt Disney Co, CNNSI, and CNN News, where he has demonstrated his strategic insights and analytical skills.

His specialties include market research, branding, multi-variate testing, and a deep understanding of analytics tools such as Adobe Analytics, Adobe CJA, Nielsen, comScore, and Adobe Audience Manager.