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Leda Chang
VP, Global Digital Marketing at Paramount Pictures
Leda Chang is the Vice President of Global Digital Marketing at Paramount Pictures, where she leads digital marketing initiatives for the studio's film and home entertainment divisions. Based in Los Angeles, she has extensive experience in interactive marketing and public relations, having previously served as the Vice President of Interactive Marketing at Paramount Home Video.12
Chang has been instrumental in high-profile campaigns, such as the social media marketing for the film A Quiet Place, which won a Clio Entertainment Gold award.1 Additionally, she played a key role in the Sonic the Hedgehog campaign in collaboration with UNICEF, creating interactive content that engaged children during the COVID-19 pandemic while promoting physical activity and support for those in need.2
Her educational background includes a degree from Colby College, and she maintains a strong professional network with over 500 connections on LinkedIn.34 Throughout her career, Chang has held various leadership roles and has been recognized for her contributions to digital marketing strategies within the entertainment industry.5
