Leanne Johnson

Leanne Johnson is a seasoned senior marketing executive with over 14 years of experience in media strategy, planning, and data analysis, specializing in digital strategy, planning, and thought leadership.

With a strong focus on consumer motivations and the purchase journey, Leanne leads media strategy and analytics teams for a diverse range of clients in industries such as CPG brands, B2B, health care, insurance, nonprofits, and specialty foods.

Her expertise spans across various areas of strategy including channel planning, consumer journey mapping, creative testing, and campaign management, always leveraging real-time data to drive innovative media and growth strategies.

Leanne's specialties include digital marketing encompassing SEM, SEO, and social media, consumer insights mining, message mapping, analytics, measurement, website usability analysis, e-commerce, online advertising, email, and mobile marketing campaigns, online brand identity development and management, and content management systems (CMS).

She pursued an MBA in Marketing from the University of Wisconsin-Whitewater and has a background in digital marketing strategy, having held key roles such as Digital Marketing Strategy Director at Perficient, Vice President of Digital at Milwaukee Bucks Inc., and Director of Media Strategy at various organizations.

Throughout her career, Leanne has demonstrated a proven track record of strategic thinking, leadership, and driving results through data-driven decision-making.