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Steve Rossmann
Senior Marketing Executive | Global Brand Strategy | Content Strategy | Media | Integrated and Channel Marketing Campaigns | Consumer Engagement | Partnerships
Professional Background
Leanna Rossmann is a distinguished Senior Marketing Executive with over 20 years of rich experience in driving strategic initiatives that not only enhance brand visibility but also engage consumers in meaningful ways. With a robust background that encompasses various high-profile roles, including Chief Marketing Officer, Vice President, and Senior Director of Marketing, Leanna has made a mark in industries ranging from consumer products to entertainment. Her career is an inspiring testament to the power of innovative marketing strategies and collaborative team efforts.
In her most recent positions, Leanna has focused on leveraging her extensive media and multi-channel marketing expertise to generate impactful results for Fortune 500 companies. Notably, she has cultivated relationships with major media outlets and corporate partners to significantly boost brand awareness and value. Leanna’s commitment to analyzing market trends allows her to develop and deploy global marketing strategies effectively, capturing and retaining the attention of targeted audiences.
Education and Achievements
Leanna pursued her Bachelor of Business Administration in Business/Managerial Economics at Texas State University, laying a strong academic foundation that supports her marketing expertise. Over the years, she has accumulated a portfolio of accomplishments that further illustrate her proficiency in marketing. One particularly noteworthy achievement includes her leadership over the theatrical promotion and partnership for Mars Petcare and the global release of the IMAX film "Superpower Dogs." By implementing innovative strategies, she succeeded in increasing Facebook page views by an impressive 40%, attracting approximately 17 million new views, 840,000 link clicks, and 350,000 engagements within a week.
Another significant milestone in Leanna’s career was her execution of a global corporate partnership and go-to-market strategy, which involved collaboration between SC Johnson and Son, Ziploc, and The Walt Disney Company. This collaboration encompassed creative product development, global launch preparation, and theatrical promotions, showcasing Leanna’s ability to navigate complex partnerships while achieving mutual goals.
Her experience is not limited to the entertainment industry, as Leanna has successfully managed multiple client categories, including automotive (Honda/Acura), insurance (Farmers Insurance), digital platforms (Apartments.com/Intuit), and consumer products (La-Z-Boy). Her ability to create co-branded media campaigns across prominent networks like NBC, ABC, National Geographic, and others emphasizes her versatility within the marketing landscape.
Organizational Involvements
In addition to her professional roles, Leanna has contributed to the academic field as a former faculty lecturer at The University of Texas at Austin and an adjunct professor in Entertainment Marketing at Loyola Marymount University. Her dedication to nurturing the next generation of marketing professionals showcases her commitment to education and her desire to share her extensive knowledge.
Leanna has also held leadership roles within various organizations, including serving as the Austin Chapter President at Club CMO and being an active member of The CMO Club. Her participation in these organizations demonstrates her proactive approach to fostering relationships within the marketing community and enhancing her professional network.
Core Competencies
Leanna Rossmann’s marketing proficiency extends across multiple dimensions, underpinned by her core competencies that include:
- Global Marketing & Branding Strategy – Expert in developing strategies that resonate on a global scale.
- Content Strategy & Execution – Skillful in crafting compelling content that aligns with brand narratives.
- Integrated / Multi-Channel Marketing – Adept at synchronizing marketing efforts across various platforms and channels.
- Brand & Strategic Licensing – Experienced in establishing and managing brand licensing agreements.
- Digital Marketing / Social Media – Proficient in navigating the ever-evolving digital landscape to maximize engagement.
- Market & Data Analysis – Utilize data to inform decisions and enhance marketing effectiveness.
- Customer Engagement – Focus on creating meaningful connections with customers.
- Program / Product Launch – Successfully oversee product launches from conception through execution.
- Client & Entertainment Partner Relations – Skilled in managing relationships with high-profile partners and clients.
- P&L Management – Responsible for maintaining the financial health of marketing initiatives.
- Process & Performance Optimization – Continuously seeks opportunities for improvement in business processes.
- Team Leadership – Proven ability to lead diverse teams to achieve common objectives.
Conclusion
In summary, Leanna Rossmann stands as an accomplished Senior Marketing Executive, blending her extensive experience with a passion for enhancing brand visibility and consumer engagement. Her proven track record of successful strategic marketing initiatives, coupled with her academic contributions and leadership roles in professional organizations, positions her as a valuable asset in both the tech and traditional media industries. With a deep understanding of market trends and consumer behavior, Leanna continues to make significant contributions to the marketing field, driving innovation and collaboration at every turn.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.