Scripps College

Georgetown University

Sr. Growth Marketing Manager - Acquisition Strategy at Thumbtack

San Francisco, California

Thumbtack

Sr. Growth Marketing Manager - Acquisition Strategy

Growth Marketing Consultant

SpendWell makes donating money to charity easy, automated, and impactful for everyone. With our beta release in the fall of 2019, users will be round up their everyday transactions and donate the spare change to their favorite organizations. We're excited to keep building tools to develop a powerful network of active donors making big change with their spare change.

SpendWell

Founder

Trim (asktrim.com)

Growth Manager

- Increased profitable Facebook spend by 200% Y/Y, managing campaign ideation, creation and optimization across multiple categories of business and managed relationship with agency.•	Overhauled attribution methodology to improve ROAS by discovering impact of spend through running blackout lift test, evaluating different attribution models and sharing recommendations across leadership team. •	Implemented Mobile User Acquisition strategy with profitable spend within 2 months, managing budgets and optimizing spend across networks.•	Created, managed, and shared SQL dashboards across teams.•	Tested additional advertising channels, including Pinterest, Google Display Network, affiliate marketing, and podcasts, with the goal of acquiring new customers for less than their projected lifetime value.•	Ran creative brainstorms, created testing schedules, and partnered with Creative Team to ensure delivery of ad imagery and copy.

Customer Acquisition Specialist

- Grew client base by 67% over 10 months and brought cost per acquisition down to internal targets.• Managed ideation, creation, implementation and optimization of all online marketing campaigns across Facebook, Instagram, Reddit, and Twitter, including A/B tests on ad creative, copy, tone-of-voice, and program features.• Managed relationship with SEM agency as they ran brand, non-brand, display, and retargeting campaigns across AdWords, GDN, and Bing. • Developed and ran podcast campaign with mid-roll ad campaigns across three different podcasts• Worked cross-functionally with design and product teams to implement and test a variety of landing pages specific to different campaigns and ad creative.• Owned collection of and reporting on marketing metrics including weekly presentations to senior management and maintenance of dashboards.• Managed social media presence across Facebook, Instagram, Twitter, and Pinterest, including regular posts as well as seasonal campaigns.

Joyable

Online Marketing

- Implemented and ran demand generation programs through social, display, email, and native publishers with monthly goals of increasing landing page conversion, and click-through rates, while driving down cost per click.•	Aggressive testing of social and display campaigns including ad creative, messaging, tone of voice, personas and calls to action, as well as landing page design and copy.•	Worked in partnership with design and web development teams to optimize marketing landing pages.•	Conceptualized, implemented, tested, and oversaw in-product alerts and email campaigns to engage with trial users and increase conversion.•	Partnered with product development team on series of educational webinars for prospects and customers.•	Managed customer communication including newsletters and release notes.•	Managed communication pertaining to and implementation of price increase, including designing and executing new internal processes.•	Managed referral and customer advocacy programs.

Bill.com

Marketing Associate

- Oversaw implementation of marketing campaigns by sales team and track and report on success to marketing, sales and finance leadership• Wrote sales messaging and create necessary collateral• Member of Growth Team, which spanned marketing, product, and sales teams to come up with, produce, test and assess projects geared towards significant engagement with new and existing customers• Managed daily tracking of sales metrics and weekly reporting to organization at large• Trained new members of sales team on business structure and best practices for CRM and sales tools• Managed post-sale operations including invoicing, revenue booking and interfacing between finance and sales teams to insure prompt collection• Implemented and train on new sales tools

Sales Enablement Lead

- Managed booking of revenue from sales deals• Conducted survey of new customers and analyzed and distributed results• Researched and developed list of possible mid-market leads for sales managers and representatives

Project Coordinator

- Ran operations and client management for established equestrian training business•	Handled client relations, communication with all clients regarding scheduling and administration•	Organized a staff of 3-5 people to complete varied tasks thoroughly and efficiently•	Generated, sent, and updated invoices and managed interface to accountant•	Scheduled vendors•	Arranged travel for staff members and horses and managed the daily care and scheduling of as many as 20 horses; made sure competitions ran smoothly •	Managed Facebook page and updated marketing information

Leah Rappaport