Leah Anidi-Ryz

Leah Anidi-Ryz is the Head of UX Research at Entain.23 She is a self-employed User Experience (UX) Consultant with over a decade of experience working with various household names.1 Leah is known for her straight-talking approach and has implemented important UX improvements for companies, helping them balance business needs with user needs.1

Key points about Leah Anidi-Ryz:

1. She is based in Hove, England, United Kingdom.4
2. Leah describes herself as "Neurospicy" and is open to speaking at events.23
3. She has been involved in rebranding efforts, collaborating with designers like James Jensen.2
4. Leah is known for her people-first approach in UX, always looking for ways to improve user experiences.4
5. She is active on LinkedIn, sharing insights and updates about UX and user research.235

Leah has strong opinions about the UX industry, including:

• Criticizing the "UX Elite" who look down on newcomers to the field.1
• Emphasizing the importance of skills, ambition, and integrity over academic qualifications when hiring.1
• Advocating for businesses to truly transform from the inside out rather than just claiming to put UX at their core.1