Lays Bammesberger

Lays Bammesberger is a senior-level strategist with a focus on driving innovation in the digital space. At Meltwater, Lays plays a key role in consulting and implementing large-scale solutions that facilitate data-informed decision-making for companies.

With over 7 years of experience in multinational corporations, Lays has a track record of developing high-performing products, teams, and projects. Lays' approach emphasizes problem-solving and challenging the 'status quo' to foster scalable digital transformation in diverse industries.

Lays excels in building enduring partnerships with global brands and stakeholders while promoting cross-organizational success through effective collaboration and best practices. Lays' professional interests extend to areas such as women in leadership, market expansion, data-driven strategies, and centralization of business data.

Lays Bammesberger's educational background includes Business studies at Mit Sloan Executive Education, Management studies at the University of Cape Town, a Bachelor of Commerce in Law from the University of South Africa, and coursework at the University of the Witwatersrand.

Throughout Lays' career, key roles have included being a member of Women in AI, serving as a Key Account Executive and Senior Client Acquisition Manager at Meltwater, managing Key Accounts in Africa at 2Tor, and holding various consultant and managerial positions at Meltwater and Multichoice. Additionally, Lays has contributed as a Youth Committee Member at The Duke of Edinburgh's International Award Foundation.