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Layla Mustafa
Sr. Director of Global Brand Partnerships at RCA Records | Forbes 30 under 30 2023
Layla Mustafa is a seasoned professional who excels in connecting artists, brands, and culture.
She holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Virginia Tech.
With an impressive career trajectory, Layla has held various key positions at RCA Records, such as Senior Director, Director, and Associate Director of Global Brand Partnerships.
Her experience also includes roles as Lifestyle Marketing & Brand Partnerships Manager at RCA Records, Marketing Manager at The FADER, and Advertising Operations Coordinator at The FADER.
Furthermore, Layla has showcased her skills in business development and social strategy as a Business Development & Social Strategist at SelfMade and as an Account Executive at Yelp.
Throughout her career, Layla Mustafa has demonstrated a strong commitment to community involvement and leadership, having served roles including Chapter President/Community Intern at NAACP, Work Study Student at TRiO Programs, and Assistant Project Manager at Adams Investment Group.
With her diverse professional background, Layla Mustafa has also interned at high-profile organizations such as Terry Mcauliffe for Governor Campaign and Royal Embassy of Saudi Arabia in Washington D.C.
Layla's dedication to social causes is evident through her roles as Director of Public Relations at the Black Student Alliance at Virginia Tech and Youth Adviser/Event Coordinator at the Sudanese American Community Development Organization.
In addition, Layla Mustafa is a Co-Founder of the Common Culture Collective, showcasing her entrepreneurial spirit and commitment to fostering creative communities.
Layla's educational background, industry experience, and community involvement have shaped her into a well-rounded professional with a passion for bridging the gap between artists, brands, and culture.