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Lawrence O'Connor
Digital Marketing Consultant for Tech companies
Lawrence O'Connor is a Marketing Instructor at General Assembly based in Atlanta, Georgia. He has a diverse background that includes sociological research, content marketing, and B2B sales. In 2015, he founded his own digital marketing agency, which focuses on leveraging Google Analytics to foster business growth.12
In addition to his role at General Assembly, O'Connor serves as the Marketing Manager at Gather, a startup that aids restaurants and mid-market venues in optimizing their event management processes.1 His expertise encompasses teaching various digital marketing skills, including analytics and campaign creation, aimed at helping students understand and navigate the digital marketing landscape effectively.14
O'Connor's educational background includes studies at Emory University, and he is known for his engaging teaching style that combines practical experience with academic knowledge.3
