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Lawrence Mortenson
Co-Founder and CEO, Tesmo LLC, Data Driven eCommerce
Lawrence Mortenson is an experienced entrepreneur and business executive with a strong background in entrepreneurship, marketing, and management. He is the Co-Founder and CEO of TESMO, LLC, specializing in data and analytics for online retail, with a portfolio including diverse clients such as Nissan, Infiniti, Monsanto, Beauty Collection, Washington University, Online Sports, and Interneer. Lawrence holds an MBA from Washington University in St. Louis and a BA from Duke University. His expertise spans strategy, e-commerce, retail marketing, direct marketing, research, pricing, branding, sales operations, financial planning, start-ups, project management, business development, management, and training. He has held various leadership roles, including President at ASTD Los Angeles, CMO at Beauty Collection, and positions at Nissan North America and Tagawa English Academy.
