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Lavi Schechter
Senior Director & Head of Local Sales at BizIQ
Professional Background
Lavi Schechter is a seasoned sales professional with over 20 years of experience specializing in sales management and training. Throughout his prolific career, he has exemplified a deep commitment to empowering teams and fostering a culture of excellence. From 2011 to 2019, Lavi played an instrumental role in transforming Yelp from a fledgling pre-IPO platform with just 32 million unique desktop visitors into a powerful top 25 web application boasting over 174 million users globally. His strategic insight and dedication to building high-performance teams have made a lasting impact on the organizations he has worked with.
Lavi believes in a leadership philosophy centered around compassion and empathy, leading by example while pushing his colleagues towards greatness. He understands that effective leadership is not about authority; rather, it’s about service. Lavi's mantra is that leaders work for their employees, nurturing their growth and success. This ideology has not only driven his own achievements but has also inspired those around him to reach their full potential.
Education and Achievements
Lavi's educational background includes a Certificate in Film Studies from the New York Film Academy, which showcases his creative side, and a study in Graphic Design from Montgomery College. These diverse educational experiences have equipped him with a unique perspective and skillset that he continually brings into his professional endeavors. He understands the value of storytelling in sales, a lesson derived from studying film, and utilizes aesthetic principles from graphic design to enhance marketing strategies.
In his professional journey, Lavi has served in various leadership roles, notably as the Senior Director of Sales at BizIQ, where he has contributed to advancing small business marketing initiatives. His trajectory also includes roles such as Director of Local Sales, Senior Sales Manager, and Head of Sales Training at Yelp - each phase marked by significant achievements that have shaped the company's local sales strategies and training methodologies. Additionally, he has consulted for CareerBuilder.com and served in leadership capacities at other distinguished companies like Evofi and Ace Mortgage Funding.
Key Achievements
Among Lavi Schechter's notable achievements, his success in spearheading Yelp's local sales division stands out. By integrating strategic sales training with an empathetic leadership style, he was pivotal in elevating Yelp's market presence and sales performance. Lavi's proficiency in nurturing team members and aligning their sales goals with customer needs contributed to Yelp’s transformation into a powerhouse within the tech industry.
Throughout his career, Lavi's impact has been significant not only in driving sales but also in shaping the corporate culture where he has worked. His innovative approach to sales training has equipped many with the skills necessary to succeed, making him a sought-after mentor in the industry. Lavi’s dedication to service-oriented leadership continues to influence aspiring sales professionals, ensuring they are well-prepared to meet the challenges of the modern marketplace.