Laurie Rowley

Laurie Rowley is the Co-Founder and CEO of Icon Savings Plan, a company dedicated to improving financial security and revolutionizing retirement plans.34 With over 20 years of experience in financial services and technology, Rowley has a proven track record of transforming complex financial concepts into simple solutions.2

Rowley founded Icon with the mission of creating a more inclusive and accessible retirement solution for businesses of all sizes. Under her leadership, the company developed the Portable Retirement Plan (PRP), a flexible and low-cost alternative to traditional 401(k) plans.2

Prior to Icon, Rowley founded several successful companies, including NARPP and N-Labs, where she still holds board positions. She has a background in behavioral finance and research, having helped launch the Behavioral Finance Forum.3

Rowley is widely regarded as an expert in financial decision-making, human-centered design, and strategy. Her entrepreneurial journey began at a young age, as she founded her first company at 19 and successfully sold it to Boston Research Group after two years of growth.1

As a social entrepreneur, Rowley is committed to building companies that enhance financial security and redefine retirement for businesses across the spectrum.23