Laurie Derousseau is a seasoned public relations professional. With nearly 15 years of experience, Derousseau has helped build integrated strategies for global and niche lifestyle, technology, beauty, and financial brands. She is an expert in transforming heritage brands and developing disruptors and start-ups. Derousseau has worked across various agency departments, from media relations to building social/digital practice groups, leading accounts, and new business development. Her key skills include brand strategy, influencer strategy, social media/digital brand strategy, global toolkit development, data analysis/analytics, social listening, content strategy, client management, team development, and mentorship. Derousseau studied BS in Public Relations at Boston University and has held various positions, including Vice President at MSLGROUP and Kaplow Communications, and Account Supervisor at Marina Maher Communications. She has also worked as an intern at Buena Vista/Touchstone Pictures, MSLGROUP, Jewish Community Relations Council of Greater Boston, Boston University, and Kerry/Edwards 2004.