Maastricht University

Washburn University School of Law

Zuyd Hogeschool | Zuyd University of Applied Sciences

Bernardinuscollege in Heerlen

Ecommerce Marketing Manager at Philips Domestic Appliances

✪ Responsible for the marketing budget and strategy for USA & Canada as well as working with our agencies to make sure they get executed properly
✪ Includes Google, Meta, Amazon, YouTube, Pinterest, influencers, emails and retail activations, as well as PR & offline efforts
✪ Creating go-to-market strategies for various new product launches
✪ In-store efforts (demos & displays) and trade marketing

Philips Domestic Appliances

Senior Activation Manager, North America

✪ Developing EU-wide Amazon content strategy & managing execution through agencies
✪ Redefining internal processes and workflows for EU Amazon team
✪ Creating new EU media strategy for full-funnel approach on Amazon
✪ Realizing new brand stores & rolling them out across all European countries
✪ Measuring results (incl. A/B testing) and optimizing where needed
✪ Setting up asset creation process & team

Ecommerce Marketing Manager, Amazon Europe

✪ Built out marketing team
✪ Wrote and executed marketing strategy
✪ Created and managed marketing budget
✪  SEO, SEA, LinkedIn Ads, email & content marketing

Flexas.com - Office Spaces

Head of Marketing, Interim

Headed up US marketing with the team that I built
✪ Managed all marketing efforts for our growing US portfolio of veterinary events (trade shows)
✪ Recruited and directly managed a team of 4 marketing rock stars
✪ Thorough performance analysis to optimize campaigns and reallocate annual marketing budget 
✪ Helped grow the US business from 1 event to 5 annual events, and from 6 employees to 20+
✪ Headed up the entire organization & promotion of our 2-day online conference (with 7,500+ registrations - and 68% conversion rate - and 60 speakers) within 8 weeks from idea to execution, which later won us the 'TSNN Innovation Award for Best Hybrid-Virtual Experience'
✪ Analyzed marketing campaigns with Google Analytics & Google Data Studio
✪ Developed a digital conversion tracking system & appurtenant reporting method that is now being used in the entire company's marketing department (30+ people)
✪ Designed a Google Ads strategy that, after training other marketing teams, is now being used company wide
✪ Launched & marketed an eCommerce platform, generating $50k in revenue (1,500+ orders) in the first 6 months with only $2k in marketing budget
✪ Created our new website us.vetshow.com
✪ Realized many webinars and customized marketing strategies, with an average of 545 registrations per webinar without spend
✪ Continuous database cleaning, growing & analyzing (realized 100% growth in 2 years' time)
✪ Looked for & set up strategic partnerships
✪ Prepared our own presence at other trade shows for the purpose of lead generation

CloserStill Media

Marketing Manager

While working closely with the Head of Marketing in London to grow the US business, I was responsible for the marketing of our 2 events, and:
✪ Increased our event attendance by 137%
✪ Set up segmented email campaigns (in Adestra)
✪ Designed direct mail campaigns (brochures, post cards, flyers, tote bags, etc.)
✪ Maintained & advertised on social media channels (Facebook, Instagram, Twitter and LinkedIn)
✪ Kept website up to date (in ASP Events)
✪ Prepared & optimized Paid Search campaigns
✪ Looked for & set up strategic partnerships
✪ Kept track of & analyzed metrics (with Google Analytics, Google Data Studio and Microsoft Excel)
✪ Brought in $90,000+ of revenue in one week during my second month through my marketing efforts

Marketing Executive

PX is a lead generation company, offering a sophisticated lead exchange with its proprietary platform (SaaS), which can verify, score and filter the leads. Working closely with their marketing manager, I was responsible for:

✪ Preparing & optimizing Google Ads campaigns
✪ Setting up email campaigns (in GetResponse & MailChimp)
✪ Running & analyzing LinkedIn campaigns
✪ Writing & executing the 2018 social media strategy
✪ Preparing & optimizing AdRoll retargeting campaigns
✪ Assisting in the organization of events & attendance at trade shows
✪ Keeping track of & analyzing metrics (with Google Analytics, Google Data Studio and Microsoft Excel)

Digital Marketing Assistant

FB4 supports companies in maintaining and managing their online identity at social media platforms such as Facebook, LinkedIn and Instagram. I was hired as the second full-time employee when we had about 80 clients and left the company just as our team reached 20 members and over 300 clients. It was amazing to be a part of that growth.

Main duties:

✪ Plan, develop and coordinate social media marketing strategies for approximately 50 clients
✪ Use Adobe Photoshop & Movie Maker to execute creative ideas, including doing my own copywriting
✪ Maintain clients' social media channels, including paid campaigns
✪ Meet clients to agree on strategies & audiences, renew contracts and negotiate new terms
✪ Select and manage a team of 5
✪ Give social media training to clients

Experience with paid campaigns, Adobe Photoshop, Windows MovieMaker, MailChimp, Google Analytics, Microsoft Word, Excel & PowerPoint, Google Docs & Spreadsheets, WordPress, Trello

Social Media Marketing Manager

✪ Researched the need and value of a paralegal and other forms of substantive attorney’s assistance within a patent department
✪ Responsible for all research, planning and competitive analysis 
✪ Presented my report to the management

Intellectual Property Department Intern

✪ Communication with our guests by phone, email and at the reception desk
✪ On-the-spot problem solving
✪ Taking & changing reservations with IDPMS software

Laurie Bertholet