Laurie Bertholet

Laurie Bertholet is the Senior Activation Manager for North America at Philips Domestic Appliances, which recently rebranded as Versuni.1 She is based in Amsterdam and has been working in this role since 2021.2

Professional Background

Laurie Bertholet's career at Philips Domestic Appliances (now Versuni) began when she relocated back to Amsterdam in 2021. In her current position, she focuses on data and activation strategies for the North American market.2 Her role involves leading the creation of engaging marketing campaigns that capture the essence of the brand and its products.3

Responsibilities

As a Senior Activation Manager, Laurie Bertholet's duties likely include:

• Developing and implementing marketing activation strategies for North America
• Creating engaging campaigns that showcase Versuni's products and brand values
• Analyzing data to inform marketing decisions and improve campaign effectiveness
• Collaborating with cross-functional teams to ensure cohesive marketing efforts

Company Transition

It's worth noting that while Laurie Bertholet joined Philips Domestic Appliances, the company has since rebranded as Versuni in February 2023. This change marks a new chapter for the company as it continues to operate independently, though it will still use the Philips consumer brand for its products under a licensing agreement.1