Laurent Matignon

Consultant in Digital Marketing & SEO, Trainer in Web Marketing and Digitalization

Who is Laurent Matignon?

Laurent Matignon is a digital marketing professional and consultant based in Mougins, France. He has been working in digital marketing since 2001 and is currently a managing partner at Human Marketing, where he provides strategy, marketing, and business development services.1

Education and Experience

Graduated from EDHEC Business School's Grande École program in 2000 with a major in Marketing1
Previously worked as a client director and web marketing manager at leading marketing and customer relationship agencies like Wunderman (Young & Rubicam) and Nextedia (Lagardère Active)1
Founder of CreerSonSite.net, where he helps clients create effective, profitable, and well-ranked professional websites1

Current Roles

Consultant, Human Marketing (2014 - present)1
Lecturer, ISG Luxury Management (September 2021 - present)1
- Teaches Bachelor's and Master's programs on marketing, communication, and digitalization issues in the luxury industry
Lecturer, IDRAC Business School (September 2017 - present)1
- Teaches Bachelor's and Master's programs on online marketing and communication

Specializations

Web marketing, website marketing audits, natural search engine optimization (SEO), paid search engine advertising (SEA), internet communication strategy, web writing, WordPress1

Experience

Stratégie, Marketing & Business Development at Human Marketing (2014 - Present)

Créateur at Créer Son Site (2014 - Present)

Education

EDHEC Business School, EDHEC Programme GRANDE ÉCOLE (Bac +5 after CPGE), Major in Marketing (1997 - 2000); CPGE Lycée Thiers, Prépa HEC (ECS), Scientific Track (1995 - 1997); Lycée Maintenon, Bac S (1995)