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Laurent Dumouchel
Chief Growth Officer, Brand Health Tracking at Ipsos
Laurent Dumouchel is the Chief Growth Officer for Brand Health Tracking at Ipsos, a global market research and consulting firm. Based in Paris, he has over 20 years of experience in the marketing and advertising industry, specializing in brand strategy, effective communication development, and media deployment.2
In his role at Ipsos, Dumouchel focuses on understanding brand equity and consumer behavior, particularly during challenging times such as the COVID-19 pandemic. He has contributed to various studies and publications that explore how brands can adapt their strategies in response to shifting consumer dynamics and market conditions.13 His expertise is recognized within the industry, and he actively engages with clients to help them navigate brand management effectively.45
Dumouchel's professional background includes significant experience in developing brand strategies that resonate with consumers, ensuring that brands remain relevant and competitive in a rapidly changing marketplace.2
