Laurent Buanec

Laurent Buanec is an experienced international digital marketing professional with a significant career at Twitter (now X). Here are the key details about his professional background:

Professional Experience:

• Currently serves as Country Lead for X (Twitter) in France and DACH region (Germany, Austria, Switzerland) since October 20232
• Has been working with Twitter since 20131
• Served as Country Director of Twitter Germany from January 2021 to December 20214

Professional Expertise:

• International manager with 20 years of experience in brand environments2
• Fields of expertise include:
  • Advertising
  • Digital Marketing
  • Brand Strategy

Key Responsibilities:

• Initiates and develops strategic cooperation with major companies
• Coordinates efforts in the advertising ecosystem
• Focuses on strengthening relationships with brands in key verticals like gaming and automotive1

Professional Approach: Buanec is known for his strategic vision, particularly in digital marketing. In interviews, he has emphasized Twitter's (now X's) potential for creative marketing, describing the platform as "the largest focus group in the world" that is "live, public, and conversational".1

Current Role Highlights:

• Manages X's presence across France, Germany, Austria, and Switzerland
• Involved in launching new platform features and advertising formats
• Advocates for the platform's evolving capabilities and potential3