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Laurens Priem
CCO at Quatt | Accelerating the transition to sustainable home energy
Laurens Priem is the Chief Commercial Officer (CCO) at Quatt, a position he has held since 2023. His career is marked by significant experience in leadership and strategy across various sectors, particularly in marketing, sales, and revenue growth.
Professional Background
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Quatt: Laurens joined Quatt initially as Head of Marketing & Sales (interim) and has since transitioned to the role of CCO. His focus includes driving commercial strategies and enhancing market presence.12
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NADUVI: Before Quatt, he served as the Chief Revenue Officer at NADUVI, where he led transformative initiatives that resulted in a tenfold increase in revenue over two years. His responsibilities included overseeing growth, marketing, customer relationship management (CRM), and analytics.1
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Independent Consultant: Laurens has also worked as an Independent Strategy Consultant since 2019, advising corporations and startups on strategy and digital topics. He spent seven years at McKinsey & Company, where he held various roles culminating in Engagement Manager.1
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Entrepreneurial Ventures: He co-founded Documole, a no-code platform utilizing AI for document analysis, and Portmanto, a subscription service for fashion overstock items.1
Education
Laurens holds an MBA from Columbia University, which he pursued while working at McKinsey & Company.1
Skills and Expertise
His expertise spans:
- Market strategy development
- Revenue growth management
- Team leadership and building
- Data analytics and business intelligence
Laurens Priem's diverse background in both corporate leadership and entrepreneurial ventures positions him as a key player in driving Quatt's commercial success.
