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Laurens Eckhart
Influencer Marketing Manager at bol
Laurens Eckhart is the Influencer Marketing Manager at bol.com, a leading Dutch e-commerce platform. In this role, he is responsible for overseeing all influencer programs and collaborations, focusing on scalable and performance-driven marketing strategies.
Professional Background
Before joining bol.com, Eckhart gained significant experience at GroupM, where he specialized in influencer marketing. His work there involved developing effective marketing strategies that leverage influencer partnerships to enhance brand visibility and engagement.
Current Role at bol.com
At bol.com, Eckhart plays a crucial role in shaping the company's influencer marketing initiatives, aiming to connect with consumers through authentic and impactful collaborations. His expertise is particularly valuable in navigating the evolving landscape of digital marketing and social media.
Eckhart is based in Amsterdam and is known for his strategic approach to influencer partnerships, which aligns with bol.com's broader marketing goals. His professional network primarily includes individuals with whom he conducts business, as noted on his LinkedIn profile.12
