Laurence Kemball-Cook

Laurence Kemball-Cook is the founder and CEO of Pavegen, a pioneering clean technology company that specializes in converting kinetic energy from footsteps into renewable electricity. His innovative approach has garnered attention in the fields of sustainability and technology, positioning Pavegen as a leader in this niche market.

Early Life and Education

Kemball-Cook was born into a family with a strong engineering background, which likely influenced his career path. He studied Industrial Design and Technology at Loughborough University, where the concept for Pavegen originated as a student project. His initial idea was inspired by the potential to harness human movement to generate energy, particularly in high-traffic areas like train stations.12

Career and Pavegen

In 2009, Kemball-Cook officially launched Pavegen, developing a kinetic floor tile capable of generating clean electricity from footsteps. The company has since completed over 200 projects across 37 countries, collaborating with notable partners such as Shell and Coca-Cola.123 His vision extends beyond just energy generation; Kemball-Cook aims to integrate Pavegen technology into smart cities, transforming urban infrastructure into energy-generating systems.1

Philosophy and Future Goals

Kemball-Cook emphasizes the importance of community engagement and behavior change in achieving sustainability goals. He believes that Pavegen's technology not only generates electricity but also fosters excitement and participation among users.2 Looking ahead, he envisions an exit strategy for the company within the next few years through a trade sale, while continuing to innovate and expand Pavegen's impact on urban environments.13

Personal Insights

Kemball-Cook describes himself as someone who thrives outside traditional corporate structures, valuing creativity and innovation over hierarchy. His entrepreneurial journey reflects a commitment to making a significant impact on climate change through technology.14